Product Packaging Design
Lume Soft Rose Quartz Sparkle
Soft Rose Quartz Sparkle bottle with floating garden tray theatre and Soft Lume. Soft Rose. callouts.
Client Lume Soft
Description
Lume Soft is a fictional soft botanical beverage house for Soft Rose Quartz Sparkle: a redesigned clear glass bottle of blush sparkling rose water with white cap, original LUME SOFT wordmark, Soft Rose Water Soft Quartz Immersion Soft Lightly Sparkling Soft Sugar-Free Soft 330 ml hierarchy — never Osun Spark lockups, phones, emails, QR codes, or ORDER NOW bars. We staged the bottle as hero on an ornate silver tray with coupe, rosemary, and seashell props outside the pack with exterior badges for Soft Quartz Sparkle, Soft Botanical Sip, and Soft Garden Tray so the collection tile reads as soft rose-spark lifestyle theatre, clearly distinct from Petal Soft cans, Drift Soft juices, and neighbouring beverage packs. Soft packaging storytelling only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep blush rose sparkling bottle on silver garden-tray energy as the concept — invent Lume Soft (never Osun Spark). Outside the dieline, floating botanical props plus Soft Lume. Soft Rose. lift into a Colgate-style 1080 lifestyle poster.
Problem statement
Rose sparkling boards often lock Osun Spark marks or paste barren picnic crops into portfolio decks. The brief needed an original fictional soft rose quartz sparkle brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Lume Soft Rose Quartz Sparkle, rebuilt hierarchy around LUME SOFT → Soft Rose Water Soft Quartz Sparkle → Soft 330 ml, and validated an exactly 1080×1080 enriched lifestyle packshot; petal-soft neighbour left untouched.
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