Product Packaging Design
Gold Vine Soft Grape Draft
Purple grape draft can and pour glass with Soft Vine Pour headline and Soft Grape Soft Chill · Soft Draft Soft Glow callouts.
Client Gold Vine
Description
Gold Vine is a fictional soft grape draft house for Soft Grape Soft Draft: a redesigned purple slim can with GOLD VINE wordmark, Soft Draft hierarchy, and Soft Pure Soft Fruit Soft cues — never Bella Roma or Colosseum trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the can and pour glass as hero on deep purple atmosphere with soft grape splash theatre, then floated grapes and vine leaves outside the pack with exterior badges for Soft Vine Pour, Soft Grape Soft Chill, and Soft Draft Soft Glow so the collection tile reads as soft vineyard draft lifestyle theatre, clearly distinct from Night Spark and Pulse Grape cans. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep grape draft can-and-glass pour theatre as the concept — invent Gold Vine as the brand spine with Soft Grape Soft Draft hierarchy (never Bella Roma lockups). Outside the dieline, floating grapes plus Soft Vine Pour. Soft Draft Soft Glow. lift into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Grape draft boards often lock Bella Roma identity and clone Colosseum can photography into portfolio decks. The brief needed an original fictional soft grape brand, redesigned can-and-glass hierarchy, and a square 1080 enriched lifestyle poster distinct from Night Spark and Pulse Grape.
Solution
We invented Gold Vine Soft Grape Draft, rebuilt hierarchy around crest → GOLD VINE → Soft Draft → Soft Grape Soft Draft, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Vine Pour. Soft Draft Soft Glow. margin callouts; night-spark-soft-grape-can and pulse-grape-soft-midnight-can neighbour slugs left untouched.
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