Product Packaging Design
Yuzu Kind Soft Kombucha
Yuzu green-tea kombucha bottle with Soft Bright Brew headline and Soft Light Bubbles · Soft Bright Taste callouts.
Client Yuzu Kind
Description
Yuzu Kind is a fictional soft kombucha house for Soft Yuzu Soft Green Tea Soft Kombucha: a redesigned clear glass bottle with YUZU KIND wordmark, Soft Bright Sip hierarchy, and Soft Pure Soft Tea Soft cues — never Vovilon trademarks, Cyrillic lockups, barcodes, QR codes, phones, emails, Telegram credits, or ORDER NOW bars. We staged the bottle as hero on sunlit mountain soft greens with soft splash theatre, then floated yuzu slices and tea leaves outside the pack with exterior badges for Soft Bright Brew, Soft Light Bubbles, and Soft Bright Taste so the collection tile reads as soft citrus kombucha lifestyle theatre, clearly distinct from Lime Drift and Zest Mist. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep yuzu green-tea kombucha bottle splash energy as the concept — invent Yuzu Kind as the brand spine with Soft Yuzu Soft Green Tea hierarchy (never Vovilon lockups). Outside the dieline, floating citrus plus Soft Bright Brew. Soft Light Bubbles. lift into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Kombucha boards often lock Vovilon identity and clone Russian callout photography into portfolio decks. The brief needed an original fictional soft brew brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Yuzu Kind Soft Kombucha, rebuilt hierarchy around crest → YUZU KIND → Soft Yuzu Soft Green Tea Soft Kombucha → Soft Bright Sip, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Bright Brew. Soft Bright Taste. margin callouts; lime-drift-soft-ginger-tea and zest-mist-soft-auto-refill neighbour slugs left untouched.
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