Product Packaging Design
Vine Soft Kiwi Fruit Drink
Soft Kiwi Fruit Drink bottle with floating kiwi splash theatre and Soft Vine. Soft Kiwi. callouts.
Client Vine Soft
Description
Vine Soft is a fictional soft kiwi beverage house for Soft Kiwi Fruit Drink: a redesigned clear glass bottle with gold cap, soft green neck seal, original VINE SOFT wordmark, Soft Real Fruit Soft Pure Life Soft Kiwi Soft Made With Soft Kiwi Pulp hierarchy — never Frutiva lockups, dense claim-wall chrome as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the bottle as hero on wet slate under forest-green light, then floated kiwi halves, leaves, and splash arcs outside the pack with exterior badges for Soft Real Pulp, Soft Cold Glass, and Soft Green Glow so the collection tile reads as soft kiwi drink lifestyle theatre, clearly distinct from Bright Soft, Pulse Soft, Drift Soft, and neighbouring beverage packs. Soft packaging storytelling only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep gold-cap kiwi juice bottle energy, forest splash theatre, and soft pulp storytelling as the concept — invent Vine Soft (never Frutiva). Outside the dieline, floating kiwi props plus Soft Vine. Soft Kiwi. lift into a Colgate-style 1080 lifestyle poster.
Problem statement
Kiwi drink boards often lock Frutiva marks or paste dense claim walls into portfolio decks. The brief needed an original fictional soft kiwi drink brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Vine Soft Kiwi Fruit Drink, rebuilt hierarchy around VINE SOFT → Soft Kiwi Fruit Drink → Soft Real Pulp, and validated an exactly 1080×1080 enriched lifestyle packshot; parallel juice neighbours left untouched.
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