Product Packaging Design

Fresh Pop Soft Lemon Fizz

Lime-sparkle soft lemon can with Soft Lime Lift headline and Soft Bright Sparkle · Soft Mint Soft Chill callouts.

Client Fresh Pop

Description

Fresh Pop is a fictional soft sparkling citrus house for Soft Lemon Soft Fizz: a redesigned slim aluminum can with FRESH POP wordmark, Soft Fizz hierarchy, and Soft Clean Soft Sip Soft cues — never Lemon Fizz trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the can as hero on soft mint studio light with soft citrus splash theatre, then floated lime slices and mint outside the pack with exterior badges for Soft Lime Lift, Soft Bright Sparkle, and Soft Mint Soft Chill so the collection tile reads as soft lemon sparkle lifestyle theatre, clearly distinct from Clear Lime and Zest Mist. Soft claims only.

Brand suite Mockup presentation Packaging Beverage FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep lemon sparkling can with floating lime-mint theatre as the concept — invent Fresh Pop as the brand spine with Soft Lemon Soft Fizz hierarchy (never Lemon Fizz lockups). Outside the dieline, floating citrus plus Soft Lime Lift. Soft Bright Sparkle. lift into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Lemon sparkling boards often lock Lemon Fizz identity and clone pale mint can photography into portfolio decks. The brief needed an original fictional soft fizz brand, redesigned can hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Fresh Pop Soft Lemon Fizz, rebuilt hierarchy around crest → FRESH POP → Soft Fizz → Soft Lemon Soft Sparkling, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Lime Lift. Soft Mint Soft Chill. margin callouts; clear-lime-soft-tone-ampoule and zest-mist-soft-auto-refill neighbour slugs left untouched.

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