Product Packaging Design
Nest & Kind Pure Smile Oral Ritual
Herbal toothpaste, bamboo brushes, and copper scraper kit with floating spice theatre.
Client Nest & Kind
Description
Nest & Kind is a fictional herbal oral-care house for Pure Smile Ritual: redesigned cream herbal toothpaste tubes, bamboo brushes, and a copper tongue cleaner as one set — Nest & Kind wordmark and soft botanical faces, never Isha Life or spiritual-org marks. We staged the full kit as hero on cream light, then floated mint, cinnamon, and rose petals outside with exterior badges for Herbal Soft Actives, Bamboo Soft Brush, and Copper Soft Scrape so the collection tile reads as secular morning-ritual theatre, clearly distinct from Orivelle Pure Smile kits and SoftNest single-tube studies. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep full toothbrush + paste + copper scraper kit lifestyle energy as the concept — invent Nest & Kind with Pure Smile Soft hierarchy (never Isha Life). Outside the set, mint/cinnamon props plus Nest soft. Smile kind. lift into a Colgate-style 1080 lifestyle poster. Soft secular claims only.
Problem statement
Herbal oral-care kit boards often lock spiritual organization brands into portfolio decks. The brief needed an original fictional secular ritual kit distinct from Orivelle, redesigned suite hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Nest & Kind Pure Smile Ritual, rebuilt hierarchy around Nest & Kind → Herbal Soft Actives → Copper Soft Scrape, and validated an exactly 1080×1080 enriched lifestyle packshot with Nest soft. Smile kind. callouts; Orivelle neighbour slug left untouched.
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