Amla Gate Amalaki Fruit Drops

Forest-green Amalaki fruit-drop carton with arched label and floating amla theatre.

Client Amla Gate

Description

Amla Gate is a fictional Ayurvedic confection-wellness house for Amalaki Fruit Drops: a redesigned forest-green carton with cream scalloped arch panel, gate-line crest, AMLA GATE wordmark, and soft multilingual drop cues — never Classic Ayurveda trademarks. We staged the carton as hero on stone, then floated whole and sliced amla with soft leaves outside with exterior badges for Original Soft Formula, Amla Soft Nest, and Daily Soft Chew so the collection tile reads as heritage fruit-drop theatre, clearly distinct from Clear Chord herb drops and Root Bind elixir cartons. Soft wellness language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Mockup presentation Wellness Packaging Botanical Confectionery FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep arched cream panel on dark green fruit-drop carton energy as the concept — invent Amla Gate with Amalaki hierarchy (never Classic Ayurveda). Outside the dieline, floating amla plus Fruit soft ritual drops. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Ayurvedic fruit-drop boards often lock Classic Ayurveda marks into barren white crops. The brief needed an original fictional Amalaki drops brand, redesigned arch hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Amla Gate Amalaki Fruit Drops, rebuilt hierarchy around AMLA GATE → Amalaki → Original Soft Formula, and validated an exactly 1080×1080 enriched lifestyle packshot with Fruit soft ritual drops. callouts; clear-chord and root-bind neighbours left untouched.

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