Product Packaging Design
Vinora Multi-Surface Soft Wipes
Three white soft packs with lime flip lids, floating soap–vinegar–soda theatre, and Natural Wipe. Zero Rinse. callouts.
Client Vinora
Description
Vinora is a fictional home-care brand for Clear Path, a multi-purpose surface cleaning wipe soft-pack system. We redesigned white matte flexible packs with bright lime flip-top lids, a droplet-leaf VINORA mark, CLEAR PATH hierarchy, English MULTI-PURPOSE SURFACE CLEANING WIPES title, No rinse / Fast dry / Hypoallergenic / Practical benefits, 100 wipes Large badges, surface icon row, and 0% Paraben · SLS · Chlorine claims — then staged floating white vinegar bottle, soap bar, baking soda bowl, eucalyptus sprigs, microfiber cloth, and water cues outside the packs with margin badges for Natural Wipe. Zero Rinse., Multi-Surface Soft Pack, Hypoallergenic Formula, and Soap · Vinegar · Soda so the collection tile reads as bright kitchen-cleaning lifestyle theatre, clearly distinct from placeholder your-brand wipe mocks and from Waftora car perfume, Softelle dryer sheets, Bramvora pocket fresheners, Quellora air mist, Softmira sensitive cleaners, and Loopora aerosol neighbours shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep white soft-pack + lime flip-lid energy, hypoallergenic badge, multi-surface icon row, natural soap–vinegar–baking-soda formula story, and diagonal pack-cluster presence as the concept — but invent Vinora Clear Path as the brand spine with English-primary hierarchy (never your brand / Easy Clean placeholders). Outside the dielines, floating vinegar/soap/soda props plus exterior headline Natural Wipe. Zero Rinse. lift the cluster into a Colgate-style enriched 1080 lifestyle poster without third-party wipe trademarks or studio watermarks.
Problem statement
Multi-purpose surface-wipe boards often lock placeholder your-brand lockups, bilingual Turkish/English face walls, or barren gray soft-pack crops into portfolio decks. The brief needed an original fictional home-care brand, redesigned white/lime soft-pack wipe system treating the pack cluster as hero, and a square 1080 enriched lifestyle poster with floating natural-formula props and external typography — distinct from car perfume, dryer sheets, pocket air fresheners, air mist, and sensitive cleaner set pieces shipping in parallel.
Solution
We invented Vinora Clear Path, rebuilt hierarchy around droplet-leaf → VINORA → CLEAR PATH → MULTI-PURPOSE SURFACE CLEANING WIPES → No rinse / Fast dry / Hypoallergenic → 100 wipes Large → surface icons → White Soap · White Vinegar · Baking Soda, and validated an exactly 1080×1080 enriched lifestyle packshot: three soft packs as hero, floating vinegar/soap/soda props, and Natural Wipe. Zero Rinse. margin callouts outside the dielines. Packaging and FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no placeholder brand text or watermark; Waftora, Softelle, Bramvora, Quellora, Softmira, and Loopora parallel slugs untouched.
More proof
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