Product Packaging Design
Velivra Essence + Serum Sheet Mask Line
Eight benefit-coded sheet-mask pouches with floating botanicals and Essence + Serum family callouts.
Client Velivra
Description
Velivra is a fictional clinical-soft skincare house for a redesigned eight-SKU facial sheet-mask pouch line: Essence Masks Calm Leaf, Firm Bloom, Cica Soft, and Hydro Dew on white faces with color benefit strips, plus Serum Masks Nourish Core, Aqua Lock, Vital Glow, and Lumen Kiss on saturated color fields with glassy serum-bubble cues. Each foil sachet carries a clean VELIVRA wordmark, variant name, family descriptor, botanical or droplet illustration, vertical benefit strip, and 2X Benefit badge — never Mediheal identity — then stages floating tea-tree and cica leaves, citrus slices, glass serum vials, cotton pads, and droplets outside the full set with exterior lines for Benefit-Coded Sheet Masks, Essence + Serum Families, Hydration Ladder, and Botanical Clear Cues so the collection tile reads as spa-shelf multipack theatre, clearly distinct from Luneva antioxidant flatlays, Cleora silk-mask cartons, Petalcha mud duo sachets, Biomeva scalp masks, and personal-care neighbours shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep the benefit-coded multipack pouch grid, white Essential-style vs intensive Serum families, vertical color strips, botanical/serum illustration cues, and curated 8-SKU set as the concept — but invent Velivra as the brand spine with Essence Mask / Serum Mask naming (never Mediheal Essential/Ampoule clones). Outside the dielines, floating botanical and serum props plus exterior headline Benefit-Coded Sheet Masks lift the full pouch set into a Colgate-style enriched 1080 lifestyle poster without third-party K-beauty trademarks or studio watermarks.
Problem statement
Sheet-mask multipack boards often lock real brand names (Mediheal), cloned Essential/Ampoule pouch grids, Korean lockup clutter, and bare black-grid pack crops into portfolio decks. The brief needed an original fictional benefit-coded pouch brand, redesigned Essence + Serum family hierarchy treating the full curated set as hero, and a square 1080 enriched lifestyle poster with floating botanical/serum props and external typography — distinct from silk-mask cartons, mud-duo sachets, antioxidant flatlays, razors, fragrances, cleaners, and food packaging shipping in parallel.
Solution
We invented Velivra, rebuilt hierarchy around VELIVRA → Calm Leaf / Firm Bloom / Cica Soft / Hydro Dew Essence Masks + Nourish Core / Aqua Lock / Vital Glow / Lumen Kiss Serum Masks → vertical benefit strips → 2X Benefit badges, and validated an exactly 1080×1080 enriched lifestyle packshot: full eight-pouch set as hero, floating botanical/serum props, and Benefit-Coded Sheet Masks margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Mediheal identity or watermark text; razor, fragrance, cleaner, and food parallel slugs untouched.
More proof
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