Product Packaging Design
Quellora Fabric & Air Mist Refill Trio
Two white fabric-air mist sprays plus Bamboo refill with orchid/bamboo props and Light mist. Quiet home. callouts.
Client Quellora
Description
Quellora is a fictional soft-home fragrance house for Still Fabric & Air Mist — a redesigned three-SKU white bottle family: Orchid Bloom spray, Bamboo spray, and Bamboo REFILL. Each matte bottle carries an original teal Q-leaf circle mark, vertical STILL display type, FABRIC & AIR MIST hierarchy, and quiet No aerosols / No dyes / Soft scents claims with orchid or bamboo watercolor art — never Febreze or Febreze ONE identity — then stages floating orchid blooms, bamboo stalks, linen swatch, and mist wisps outside the full set with exterior badges for No Aerosols, No Dyes, Soft Scents, and Refill Ready so the collection tile reads as minimal refillable mist theatre, clearly distinct from Loopora ring-cap aerosol trios, Aethmist ultrasonic diffuser cartons, Korvane reed-diffuser sets, Softelle dryer sheets, Waftora car perfume, Bramvora pocket fresheners, Softmira sensitive cleaners, and linen-sky single-spray neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep minimal white bottle set energy, orchid vs bamboo scent coding, taller mist sprays plus shorter refill, no-aerosol / soft-scent claims, and calm botanical staging as the concept — but invent Quellora as the brand spine with STILL line language and Orchid Bloom / Bamboo / Bamboo REFILL hierarchy (never Febreze ONE). Outside the bottles, floating orchid and bamboo props plus exterior headline Light mist. Quiet home. lift the full refill system into a Colgate-style enriched 1080 lifestyle poster without third-party air-care trademarks or studio watermarks.
Problem statement
Fabric & air mist refill boards often lock real brand names (Febreze / Febreze ONE), cloned orchid/bamboo ONE bottle art, and barren white pack crops into portfolio decks. The brief needed an original fictional refillable mist brand, redesigned two-spray-plus-refill system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating botanical props and external typography — distinct from Loopora aerosol can trios, linen-sky single air-mist sprays, car perfume, dryer sheets, pocket fresheners, sensitive cleaners, and surface-wipe concepts shipping in parallel.
Solution
We invented Quellora, rebuilt hierarchy around Q-leaf mark → QUELLORA → STILL → FABRIC & AIR MIST → No aerosols / No dyes / Soft scents → Orchid Bloom / Bamboo / REFILL → 300 mL, and validated an exactly 1080×1080 enriched lifestyle packshot: full three-bottle set as hero, floating orchid/bamboo/linen props, and Light mist. Quiet home. margin callouts outside the bottles. Packaging and home-fragrance tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Febreze identity or watermark text; Loopora, Softelle, Waftora, Bramvora, Softmira, and linen-mist parallel slugs untouched.
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