Product Packaging Design
Hearth Beam Voice Cylinder Carton
Smart speaker voice-assistant cylinder retail carton packshot lifestyle poster with floating woven fabric speaker grille swatch, mini wifi arc icon card, eucalyptus sprig, soft room-glow orb, USB-C cable coil and exterior callouts: Ask. Play. Glow.
Client Hearth Beam
Description
Hearth Beam is a fictional smart-IoT packaging brand for smart speaker voice-assistant cylinder retail carton packshot. We staged the pack as the visual center with floating woven fabric speaker grille swatch, mini wifi arc icon card, eucalyptus sprig, soft room-glow orb, USB-C cable coil and exterior typography 'Ask. Play. Glow.'. No Alexa, Amazon Echo, Google Nest/Home, Apple HomePod, Samsung SmartThings, Ring, or Nest wordmarks; no studio watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of smart speaker voice-assistant cylinder retail carton packshot under invented brand Hearth Beam; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated smart-IoT hero for smart speaker voice-assistant cylinder retail carton packshot; briefs needed an original fictional brand and square lifestyle poster without real assistant trademarks.
Solution
We invented Hearth Beam, built original hierarchy for smart speaker voice-assistant cylinder retail carton packshot, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Ask. Play. Glow.' margin callouts.
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