Product Packaging Design
Aeroxelle Pulse Air Trigger Quartet
Four colour-coded trigger aerosol room sprays with floating scent props and Odors Out. Air Renewed. callouts.
Client Aeroxelle
Description
Aeroxelle is a fictional home air-care house for Pulse Air, a redesigned four-SKU odor-combat trigger aerosol family: Alpine Bloom in lavender with misty mountain blossom art, Orchard Crisp in lime with green-apple panel, Citrus Spark in soft yellow with lemon-slice graphics, and Stillwater Calm in sky blue with daisy-on-water ripples. Clean AEROXELLE → PULSE AIR → Eliminates odors · Refreshes rooms hierarchy sits on white ergonomic cans with colour-matched trigger heads and ODOR COMBAT badges — then stages floating pine sprigs, pebbles, green apples, lemon zest, daisies, and water droplets outside the full set with exterior badges for Instant Clear, 4-Scent Family, Trigger Grip, and Odor Combat so the collection tile reads as bright room-refresher theatre, clearly distinct from Glade / REFRESH-AIR trademarks, Loopora ring-cap spray trios, Quellora fabric & air mist refills, Breevora linen air mist, Softmira sensitive cleaners, Softelle dryer sheets, Bramvora pocket hangers, and Waftora/Driftora car-fragrance neighbours shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep multi-scent diagonal trigger-can lineup energy, color-coded heads, odor-eliminates-and-refreshes benefit language, and scent-matched base art as the concept — but invent Aeroxelle as the brand spine with Pulse Air / Alpine Bloom / Orchard Crisp / Citrus Spark / Stillwater Calm English hierarchy (never Glade, REFRESH-AIR, or Portuguese frescor clones). Outside the cans, floating mountain/apple/citrus/floral props plus exterior headline Odors Out. Air Renewed. lift the full quartet into a Colgate-style enriched 1080 lifestyle poster without third-party air-care trademarks or studio watermarks.
Problem statement
Room air-refresher aerosol boards often lock real brand names (Glade / REFRESH-AIR), cloned trigger-can artwork and Portuguese scent lockups, and barren white pack crops into portfolio decks. The brief needed an original fictional odor-combat spray brand, redesigned four-SKU trigger aerosol family treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Loopora ring-cap home sprays, Quellora fabric & air mist refills, Breevora linen air mist, Softmira sensitive cleaners, Softelle dryer sheets, pocket fresheners, and car-perfume hangers shipping in parallel.
Solution
We invented Aeroxelle, rebuilt hierarchy around AEROXELLE → PULSE AIR → Alpine Bloom / Orchard Crisp / Citrus Spark / Stillwater Calm → ODOR COMBAT → room odor neutralizer footer, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-can set as hero, floating scent props, and Odors Out. Air Renewed. margin callouts outside the dielines. Packaging and home-fragrance tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Glade, REFRESH-AIR, Johnson, or watermark text; Loopora, Quellora, Breevora, Softmira, Softelle, Bramvora, Waftora, and Driftora neighbour slugs untouched.
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