Boreal Bark Ceylon Cinnamon Toothpaste

Maroon cinnamon toothpaste system with teal ribbon and floating bark theatre.

Client Boreal Bark

Description

Boreal Bark is a fictional natural oral-care house for Ceylon Cinnamon Toothpaste: a redesigned matte maroon tube and carton with teal brand ribbon, bark-ring botanical seal, and Boreal Bark wordmark — never Green Beaver animal marks. We staged tube and carton as hero on soft stone, then floated cinnamon sticks, bark curls, cloves, and herb sprigs outside with exterior badges for Fluoride-Free Soft, Ceylon Spice Soft, and Natural Soft Paste so the collection tile reads as warm-spice oral-care theatre, clearly distinct from SoftNest honey vedic paste and Barkora neighbour spice systems. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Kraft / sustainable look Mockup presentation Wellness Packaging Oral Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep maroon cinnamon toothpaste + teal ribbon energy as the concept — invent Boreal Bark with bark-ring seal (never Green Beaver). Outside the dielines, cinnamon theatre plus Warm spice soft clean. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Natural cinnamon toothpaste boards often lock beaver/maple trademarks into portfolio decks. The brief needed an original fictional spice-paste brand distinct from Barkora and SoftNest, redesigned hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Boreal Bark Ceylon Cinnamon Toothpaste, rebuilt hierarchy around BOREAL BARK → Ceylon Cinnamon → Fluoride-Free Soft, and validated an exactly 1080×1080 enriched lifestyle packshot with Warm spice soft clean. callouts; Barkora and SoftNest neighbour slugs left untouched.

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