Product Packaging Design

Brine Soft Pickle Jar Quartet

Four Soft Pickle jars with floating mustard theatre and Soft Brine. Soft Jar. callouts.

Client Brine Soft

Description

Brine Soft is a fictional soft pickle house for Soft Pickle Jars: a redesigned four-SKU clear glass jar family with matte black lids (Soft Yam, Soft Mixed Beans, Soft Asparagus, Soft Mini Tomato), original BRINE SOFT circular crest, Soft Pickles Soft Variety hierarchy — never Hokkaido lockups, barren white 2x2 grids as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the quartet as hero on warm tan stone, then floated mustard seeds, peppercorns, herbs, and lemon outside the packs with exterior badges for Soft Pickle Line, Soft Black Lid, and Soft Pantry Quartet so the collection tile reads as soft pickle jar lifestyle theatre, clearly distinct from Grove Soft sugo and neighbouring grocery packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep minimalist black-lid pickle jar quartet energy and mustard-seed theatre as the concept — invent Brine Soft (never Hokkaido brand lockups). Outside the dielines, floating spice props plus Soft Brine. Soft Jar. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Pickle jar boards often lock third-party marks or paste barren white 2x2 grids into portfolio decks. The brief needed an original fictional soft pickle brand, redesigned four-SKU hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Brine Soft Pickle Jar Quartet, rebuilt hierarchy around BRINE SOFT → Soft Pickles → Soft Yam Soft Beans Soft Asparagus Soft Mini Tomato, and validated an exactly 1080×1080 enriched lifestyle packshot.

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