Gestivra Bloomtide DHA Softgels

White orchid Bloomtide DHA softgel carton with floating peony–omega theatre and Bloom Tide. Soft Omega. callouts.

Client Gestivra

Description

Gestivra is a fictional maternal-omega house for Bloomtide DHA Softgels: a redesigned single white retail carton with orchid-purple side panels, vertical GESTIVRA wordmark, magenta-to-violet DHA band, original photographic direction of an expectant mother in a cream knit cradling her bump (never MAMA DHA / Nestlé lockups or cloned reference maternity faces), peony hero accent, fish/omega + molecule benefit icons, DHA · EPA · Inulin · Magnesium hierarchy, and a 30 Softgels hex count — never Mama Care multi bottles, never Nestuva pregnancy-test systems, never Ovulivra inositol sticks. We staged the dedicated softgel carton alone as hero (not a multi + DHA bottle set), then floated violet peonies, amber softgels, a stylized omega-fish cue, molecule bubbles, linen fold, and dew droplets outside the pack with exterior badges for Prenatal DHA · EPA, 30 Softgels, Fish Oil + Inulin, and Gentle Daily Ritual so the collection tile reads as white–purple maternity omega lifestyle theatre, clearly distinct from Cradleora Softglow prenatal multi + DHA bottle/carton sets, Matrivra Nestlight multi-DHA carton trios, Nestuva midstream tests, Ovulivra RatioWeave sticks, Aequora / Nerevora everyday omega bottles, Lullivra formula, Magnivra FloraCalm, Rosalyra softcaps, and neighbouring OTC/supplement packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep dedicated pregnancy DHA/EPA softgel carton energy, white + purple/pink feminine maternity shelf presence, vertical brand lockup + DHA header band, expectant-mother photography with floral accents, fish/omega + molecule icons, and fish-oil + inulin/magnesium ingredient storytelling as the concept — but invent Gestivra as the brand spine with Bloomtide DHA Softgels hierarchy and an original cream-knit maternity photograph (never MAMA / Nestlé trademarks, never GMP holograms, never a clone of the reference pack face). Outside the dieline, floating peony/softgel/omega props plus exterior headline Bloom Tide. Soft Omega. lift a single softgel carton into a Colgate-style enriched 1080 lifestyle poster without third-party maternity trademarks or studio watermarks — clearly separate from Cradleora Softglow which is a prenatal multivitamin + DHA bottle-and-carton set.

Problem statement

Pregnancy DHA softgel boards often lock real brand names (MAMA DHA / Nestlé), clone white–purple maternity carton comps with GMP seals and Vietnamese claim walls as-is, and barren pack-on-white crops into portfolio decks — or collide with prenatal multi + DHA bottle sets already in flight. The brief needed an original fictional dedicated DHA/EPA softgel carton brand (not a multi-vitamin SKU), redesigned white/orchid hierarchy with soft floral-omega storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Cradleora Softglow multi + DHA bottle sets, Matrivra Nestlight carton trios, Nestuva midstream tests, Ovulivra inositol sticks, and other maternity/OTC neighbours shipping in parallel.

Solution

We invented Gestivra Bloomtide, rebuilt hierarchy around vertical GESTIVRA → DHA band → Bloomtide Softgels → cream-knit maternity photo + peony → DHA/EPA/Inulin/Magnesium icons → 30 Softgels, and validated an exactly 1080×1080 enriched lifestyle packshot: dedicated softgel carton as hero, floating peony/softgel/omega props, and Bloom Tide. Soft Omega. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no MAMA DHA, Nestlé, Mama Care, GMP seal, or watermark identity; Cradleora Softglow prenatal multi + DHA, Matrivra, Nestuva, Ovulivra, Aequora, Nerevora, Lullivra, Magnivra, and Rosalyra neighbour slugs left untouched.

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