CHAMP Arc Cloud Wipes

SKU PXRT-4586

Gentle care wet wipes cloud soft pouch lifestyle poster with floating folded oat cloth, dew-dot glass, soft petal oat, wood tray and exterior callouts: Cloud Soft. Wipe Arc. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Arc Soft is a second original packaging system for fictional CHAMP covering CHAMP Arc Cloud Wipes: cloud-rounded bone soft pouch with indigo horizontal band and oval film window — not pink/white tree split, with solid indigo CHAMP wordmark, terracotta arc crest, ARC SOFT subline, geometric dew-dot icons, and matte clay/charcoal closures — never HiPP, Hipp, Babysanft, animal-character bottles, lime caps, heart-leaf trees, or the first mint/rainbow CHAMP batch look. We staged the pack as hero, then floated folded oat cloth, dew-dot glass, soft petal oat, wood tray outside the dieline with exterior badges for Cloud Soft Pouch, Oval Film Window, 48 Soft Sheets. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Take only the product category from organic baby-care references — invent CHAMP Arc Soft hierarchy (indigo mark + terracotta arc + bone packs) and original form language for cloud-rounded bone soft pouch with indigo horizontal band and oval film window — not pink/white tree split. Outside the dieline, floating props plus exterior Cloud Soft. Wipe Arc. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Reference-led baby-care boards often clone HiPP pack shapes, mint/lime chrome, and animal bottles. The brief needed a second original CHAMP system with redesigned Gentle care wet wipes cloud soft pouch forms and square 1080 enriched posters — without overwriting the first live CHAMP batch or neighbouring baby slugs.

Solution

We invented CHAMP Arc Soft, rebuilt hierarchy around indigo CHAMP → ARC SOFT → Gentle care wet wipes cloud soft pouch, and validated an exactly 1080×1080 enriched lifestyle packshot with floating folded oat cloth, dew-dot glass, soft petal oat, wood tray and Cloud Soft. Wipe Arc. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Artwork forced to 1080×1080 with no third-party trademarks; first-batch champ-* neighbour slugs left untouched.

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