CHAMP Arc Grip Wash

SKU PXRT-4585

2in1 shampoo + wash rectangular grip pump lifestyle poster with floating charcoal pump scrap, soft washcloth, oat sponge, dew drops and exterior callouts: Grip Soft. Wash Arc. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Arc Soft is a second original packaging system for fictional CHAMP covering CHAMP Arc Grip Wash: soft rectangular bone grip bottle with charcoal disc pump — no seal animal shape, with solid indigo CHAMP wordmark, terracotta arc crest, ARC SOFT subline, geometric dew-dot icons, and matte clay/charcoal closures — never HiPP, Hipp, Babysanft, animal-character bottles, lime caps, heart-leaf trees, or the first mint/rainbow CHAMP batch look. We staged the pack as hero, then floated charcoal pump scrap, soft washcloth, oat sponge, dew drops outside the dieline with exterior badges for 2in1 Soft Grip, Charcoal Disc Pump, Arc Soft Wash. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Take only the product category from organic baby-care references — invent CHAMP Arc Soft hierarchy (indigo mark + terracotta arc + bone packs) and original form language for soft rectangular bone grip bottle with charcoal disc pump — no seal animal shape. Outside the dieline, floating props plus exterior Grip Soft. Wash Arc. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Reference-led baby-care boards often clone HiPP pack shapes, mint/lime chrome, and animal bottles. The brief needed a second original CHAMP system with redesigned 2in1 shampoo + wash rectangular grip pump forms and square 1080 enriched posters — without overwriting the first live CHAMP batch or neighbouring baby slugs.

Solution

We invented CHAMP Arc Soft, rebuilt hierarchy around indigo CHAMP → ARC SOFT → 2in1 shampoo + wash rectangular grip pump, and validated an exactly 1080×1080 enriched lifestyle packshot with floating charcoal pump scrap, soft washcloth, oat sponge, dew drops and Grip Soft. Wash Arc. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Artwork forced to 1080×1080 with no third-party trademarks; first-batch champ-* neighbour slugs left untouched.

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