Stirvelle Plant Dinner Kit Trio

SKU PXRT-2637

Three colour-blocked plant dinner kits with clear ingredient windows, floating pan props, and Plant pans. Fast joy. callouts. Plus enriched open-frame gallery stills.

Client Stirvelle

Description

Stirvelle is a fictional plant-based meal-kitchen brand built as a redesigned three-SKU Pan & Toss dinner-kit family: Sticky Soy Glaze on lilac energy with glazed plant protein, chilli, and edamame through the window; Velvet Makhani on coral with dual sauce pot photography; and Garden Herb Pesto on sage-lime with pesto-coated plant pieces and sundried tomato. Each carton carries a dark navy brand block, arched WEEKNIGHT PLANTS, QUICK PANS lockup, lowercase stirvelle serif wordmark, colour CTA bars (just add rice/pasta, 10–15 min, dinner for 2), and sauce/herb splash graphics — then stages floating chopsticks with noodles, basil, chili, edamame, coconut, pasta nests, and finished-pan bites outside the set with margin badges for 10–15 Min, Dinner for 2, Just Add Rice or Pasta, and Weeknight Plants so the collection tile reads as creatively cooking with plants theatre, clearly distinct from The Flavourists identity, Umamora kraft meal-kit noodles, Meltora cheesy ramen multipacks, Wokora stir-fry noodles, and Risovra risotto cartons shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep three colour-blocked packs with dark brand labels, clear ingredient windows, CTA cook bars, sauce/splash graphics, and fresh ingredient photography as the concept — but invent Stirvelle as the brand spine with Pan & Toss / Pan Kit sub-badges and original flavours Sticky Soy Glaze / Velvet Makhani / Garden Herb Pesto (never The Flavourists). Outside the dielines, floating veg/herb/chopstick props plus exterior headline Plant pans. Fast joy. lift the full trio into a Colgate-style enriched 1080 lifestyle poster without third-party meal-kit trademarks or studio watermarks.

Problem statement

Plant-based meal-kit boards often lock real brand names (The Flavourists), cloned Sizzle & Stir ribbon systems, and barren pack-on-pastel crops into portfolio decks. The brief needed an original fictional weeknight plant-dinner brand, redesigned three-SKU colour family treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from kraft meal-kit noodles, cheesy ramen multipacks, stir-fry pouches, and flavour risotto cartons shipping in parallel.

Solution

We invented Stirvelle, rebuilt hierarchy around WEEKNIGHT PLANTS, QUICK PANS → stirvelle → Pan & Toss / Pan Kit → Sticky Soy Glaze / Velvet Makhani / Garden Herb Pesto → colour CTA cook bars → ingredient windows, and validated an exactly 1080×1080 enriched lifestyle packshot: full kit trio as hero, floating pan props, and Plant pans. Fast joy. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no The Flavourists identity or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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