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Cedar Rail Ergonomic Office Chair Carton

Ergonomic office chair carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cedar Rail — Ergonomic Ready.

Client Cedar Rail

Description

Cedar Rail is a fictional brand concept for ergonomic office chair carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cedar Rail — Ergonomic Ready.'. No real trademarks or watermarks.

Packaging Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of ergonomic office chair carton under invented brand Cedar Rail; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for ergonomic office chair carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Cedar Rail, built original hierarchy for ergonomic office chair carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cedar Rail — Ergonomic Ready.' margin callouts.

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