Sprout Soft Toddler Soft Hygiene Kit

Toddler Soft brushes, paste, mist, SPF, wash duo with Toddler Soft. Sprout Soft. callouts.

Client Sprout Soft

Description

Sprout Soft is a fictional toddler soft-care house for Toddler Soft Hygiene Kit: redesigned soft brushes, toothpaste tube, detangler mist, soft mineral SPF, lotion pump, and wash pump as one set — original sprout mark, SPROUT SOFT wordmark, Toddler Soft hierarchy — never Honest, Attitude, Thinkkids, Botao, or retailer chrome. We staged the full kit as hero on bright bathroom marble, then floated rubber duck, seafoam towel, plant, and soft loofah outside the packs with exterior badges for Soft Brush Set, Soft Detangle Mist, Soft Mineral Day, and Soft Bath Duo so the collection tile reads as toddler soft-habits lifestyle theatre, clearly distinct from Clearbite Tiny Smile, Cub Lane Soft Chamomile, and neighbouring kids packs. Soft toddler-care packaging language only — no shop buttons, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep toddler hygiene essentials kit energy and bathroom-counter theatre as the concept — but invent Sprout Soft as the brand spine with Toddler Soft hierarchy and an original sprout mark (never stacked real toddler brand lockups). Outside the dielines, floating bath props plus Toddler Soft. Sprout Soft. lift the kit into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Toddler essentials boards often collage real brand shelves or paste shop CTAs into portfolio decks. The brief needed an original fictional Toddler Soft kit brand treating the set as one hero, and a square 1080 enriched lifestyle poster — without overwriting clearbite or cub-lane neighbours.

Solution

We invented Sprout Soft Toddler Soft Hygiene Kit, rebuilt hierarchy around sprout mark to SPROUT SOFT to Toddler Soft across the full kit, and validated an exactly 1080x1080 enriched lifestyle packshot with Toddler Soft. Sprout Soft. callouts; neighbour slugs left untouched.

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