Grove Slice Soft Solar Mango Chips

Mango-shaped Soft Solar carton with floating orchard theatre and Soft Sun. Pure Slice. callouts.

Client Grove Slice

Description

Grove Slice is a fictional orchard-snack house for Soft Solar Dried Mango Chips: a redesigned mango-shaped cream-gold carton with original leaf-stem topper, mango window reveal, GROVE SLICE wordmark, Soft Solar hierarchy, and Soft Plant · Soft Sun-Dry · Soft Slice cues — never Pure Pulp trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the sculptural carton as hero on orchard wood, then floated fresh mango, dried chips, and leaves outside the pack with exterior badges for Soft Window Pack, Soft Orchard Dry, and Soft Plant Chip so the collection tile reads as soft solar mango-carton lifestyle theatre, clearly distinct from Banivra Sunny Peel protein, Juglora walnut pouches, and neighbouring snack packs. Soft claims only.

Label systems Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep mango-shaped carton energy, leaf topper, die-cut fruit window, and sun-dried plant-snack storytelling as the concept — but invent Grove Slice as the brand spine with Soft Solar hierarchy (never Pure Pulp lockups). Outside the dieline, floating mango props plus Soft Sun. Pure Slice. lift the pack into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Fruit-shaped dried-mango boards often lock third-party marks (Pure Pulp) and clone mango-die-cut art into portfolio decks. The brief needed an original fictional soft solar mango-chip brand, redesigned sculptural carton hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Banivra Sunny Peel or parallel neighbours.

Solution

We invented Grove Slice Soft Solar Mango Chips, rebuilt hierarchy around leaf topper → GROVE SLICE → Soft Solar Dried Mango → Soft Plant cues, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Sun. Pure Slice. margin callouts; banivra-sunny-peel-vegan-protein neighbour slug left untouched.

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