Product Packaging Design

Crown Field Floret Soft Sleeve

Broccoli floret soft sleeve carton with Sleeve Soft Protect callouts.

Client Crown Field

Description

Crown Field is a fictional fresh-produce house for Floret Soft Sleeve: a redesigned forest-green corrugated structural carton with lobed crown silhouette cutouts framing real broccoli florets, sprout-crest mark, CROWN FIELD wordmark, and soft recyclable-fiber icons \u2014 never smow design watermarks or generic AI broccoli boards as portfolio identity. We staged the sleeve as hero on a warm cream prep counter under soft daylight, then floated loose florets, lemon, olive oil, wooden knife, herbs, and napkin outside the pack with exterior badges for Sleeve Soft Protect, Recycled Fiber Soft, and Farm Soft Fresh so the collection tile reads as structural produce lifestyle theatre, clearly distinct from Ripen Field Hass cartons and neighbouring produce packs. Soft produce language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep broccoli structural sleeve energy and floret-protrusion storytelling as the concept \u2014 invent Crown Field with sprout crest and Floret Soft Sleeve hierarchy (never smow design). Outside the dieline, floating floret/lemon props plus Sleeve Soft Protect lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Structural broccoli sleeves often appear as barren studio crops with designer watermarks and weak brand hierarchy. The brief needed an original fictional produce brand, redesigned floret sleeve, and a square 1080 enriched lifestyle poster \u2014 without overwriting Ripen Field or parallel neighbours.

Solution

We invented Crown Field Floret Soft Sleeve, rebuilt hierarchy around sprout \u2192 CROWN FIELD \u2192 Floret Soft Sleeve, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Sleeve Soft Protect callouts; ripen-field-hass-window-carton and parallel neighbour slugs left untouched.

Keep browsing