Product Packaging Design
Aril Sip Probiotic Water
Burgundy probiotic water with pomegranate theatre and exterior raw-fruit callouts.
Client Aril Sip
Description
Aril Sip is a fictional probiotic water house for a stout matte burgundy bottle with ARIL SIP gold serif, droplet crest, Probiotic Water hierarchy, Pomegranate & Raspberry banner, and 1 billion live cultures cue — never PRESS trademark chrome. We staged the bottle as hero on cream studio texture, then floated cut pomegranate, arils, and raspberries outside the pack with exterior badges for 100% raw fruit water, Water, Raspberry, Pomegranate, and Live cultures so the collection tile reads as clean gut-wellness lifestyle theatre, clearly distinct from Press Soft grape juice and CultureSip probiotic ORS. Soft beverage packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.
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Design storytelling
From brief to designed solution
Ideation concept
Keep probiotic water bottle energy, burgundy matte body, and pomegranate-raspberry props as the concept — invent Aril Sip with gold serif crest (never PRESS). Outside the dieline, floating fruit plus 100% raw fruit water. Aril Sip. lift the bottle into a Colgate-style 1080 lifestyle poster.
Problem statement
Probiotic water boards often lock PRESS identities as-is. The brief needed an original fictional probiotic water, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting press-soft-natural-grape-juice or culturesip-probiotic-ors.
Solution
We invented Aril Sip Probiotic Water, rebuilt hierarchy around ARIL SIP to Probiotic Water to Pomegranate & Raspberry, and validated an exactly 1080x1080 enriched lifestyle packshot with raw-fruit callouts; press-soft and culturesip left untouched.
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