Product Packaging Design
Lullivra Soft Nest Stage 1 Formula
Pastel nursery infant-formula can with floating toy-block theatre and Gentle Nights. Soft Nest. callouts.
Client Lullivra
Description
Lullivra is a fictional infant-nutrition house for Soft Nest Stage 1 powdered formula (0–6 months, 400g): a redesigned soft mint-periwinkle metal can with cream crescent wave, coral lowercase LULLIVRA wordmark, soft nest product line, original peach bunny asleep on a cream moon plus leaping fluffy sheep (never Bibena / tiny dreamer lockups), Stage 1 · 0–6 mo · DHA block badges, and Calcium & Iron / FOS / AA & DHA side stack. We staged the can as hero, then floated wooden alphabet blocks, felt stars, cotton clouds, plush bunny cue, baby bottle, and milk-splash droplets outside the pack with exterior badges for Stage 1 · 0–6 Months, Calcium + Iron, AA & DHA Nest Blend, and Nursery Calm Pack so the collection tile reads as gentle night-time nursery lifestyle theatre, clearly distinct from Merrilup pull-ups, Softmira home-care, Sunnora kids cough syrups, Ellivra kids herbal teas, Audivra ear-drop sets, and neighbouring OTC packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep powdered infant-formula Stage 1 can energy, soft blue/white pastel nursery aesthetic, bilingual EN/AR friendly hierarchy, sleeping-on-moon mascot storytelling, leaping sheep, toy-block stage cues, and nutritional callout architecture as the concept — but invent Lullivra as the brand spine with Soft Nest hierarchy and a redesigned cream-moon bunny composition (never Bibena wordmarks, tiny dreamer line names, or cloned can art). Outside the dieline, floating nursery props plus exterior headline Gentle Nights. Soft Nest. lift a single metal can into a Colgate-style enriched 1080 lifestyle poster without third-party formula trademarks or studio watermarks.
Problem statement
Infant-formula boards often lock real brand names (Bibena), clone pastel blue can artwork with tiny dreamer / moon-bunny layouts as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional Stage 1 nursery formula brand, redesigned metal-can hierarchy with gentle night-time storytelling (portfolio fiction only — no real medical endorsement claims), and a square 1080 enriched lifestyle poster with floating nursery props and external typography — distinct from baby pull-up packs, kids cough syrups, kids herbal teas, and ear-care pharmacy sets shipping in parallel.
Solution
We invented Lullivra Soft Nest, rebuilt hierarchy around moon mark → lullivra → soft nest → sleeping bunny on cream crescent → Stage 1 / 0–6 mo / DHA blocks → Calcium & Iron / FOS / AA & DHA → 400g, and validated an exactly 1080×1080 enriched lifestyle packshot: can as hero, floating nursery props, and Gentle Nights. Soft Nest. margin callouts outside the dieline. Packaging and FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Bibena identity or watermark text; Audivra, Ellivra, Sunnora, Merrilup, Softmira, Calythra, and Patchora neighbour slugs untouched.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.
Keep browsing
Explore other categories
Swipe through more selections from other categories and industries — open anything that fits your next brief.
Other category
Stationery Design
Stationery Design
Seravine Jewelry Stationery Display Kit
Cream-and-gold jewelry stationery suite on camel fabric with necklace tags, stud cards, and care-tip callouts.
Stationery Design
Terracella Accessories Display Cards
Terracotta-and-cream accessory card kit with earring slits, fold-over hang tags, necklace strips, and retail-ready lifestyle callouts.
Stationery Design
Bean & Co Stationery Kit
Consistent stationery system for a growing F&B brand team.
Stationery Design
Northwind Corporate Cards
Executive card system with restrained typography.
Stationery Design
Summit Hotel Stationery
Hospitality kit across guest pads, cards, and folders.
Stationery Design
Atlas Partner Folder
Sales folder system that mirrors packaging cues.
Other category
Custom Design
Custom Design
Thornwick Garden Hang Tags
Sage nursery hang-tag system with metal eyelets, cultivar reverse, and botanical retail theatre.
Custom Design
Blossette Kids Petal Fold Hang Tags
Layered peach-and-pink kidswear hang tags with satin ribbon, flower die-cut overlay, and boutique lifestyle callouts.
Custom Design
Clovaria Artisan Clover Hang Tags
Layered die-cut clover hang tags with sepia botanical line art, twisted twine, and artisan retail theatre.
Custom Design
Linoire Atelier Ribbon Hang Tags
Kraft-and-cream layered fashion hang tags with satin ribbon, sewing-machine line icon, and boutique lifestyle callouts.
Custom Design
Tearthread Layered Eco Hang Tags
Beige branding card, white under-card, and burlap base with twine loop, twin-leaf mark, and botanical lifestyle callouts.
Custom Design
Crumbora Die-Cut Cookie Cards
Coral die-cut bakery cards with cookie mascot extensions, script lock-up, order QR panel, and lifestyle callouts.
Custom Design
Peekvra Peek Pounce Board Book
Teal geometric fox board book with die-cut layered top edge, floating paper props, and Little Fangs. Soft Pages. callouts.
Custom Design
Inkmora Brighttrail Mega Coloring Folio
Open jumbo kids coloring folio with OWL/KITE line-art spreads, floating pencil props, and Color Big. Dream Bigger. callouts.
Custom Design
Pipvelle Orchard Friends Flash Cards
Cream rounded kawaii produce flashcards + sage tuck box with floating fruit props and Learn. Smile. Grow. callouts.
Custom Design
Healist Brand Guidelines
Guidelines document that keeps partners on-brand.
Custom Design
Launch Menu Pack
Restaurant menu and table collateral under one system.
Custom Design
Retail Catalog Layout
Seasonal catalog grid that stays brand-true.
Industry pick
FMCG
Product Packaging Design
Leaf & Root Cassava Range
Plant-based snack system with calm, colourful variety coding.
Product Packaging Design
Colgate Madhura Vedshakti
Sweet toothpaste carton balancing heritage Ayurvedic cues with modern trust.
Product Packaging Design
Crisp Snacks Multipack
Energetic FMCG snack system built for shelf speed.
Product Packaging Design
Parachute Advansed Protein Conditioner
Conditioner pack with protein benefit coding and Advansed brand continuity.
Product Packaging Design
Aarunya Quiet Fire Havan Powder
Spiritual-minimalist ritual powder pouch built for purity-and-peace retail.
Product Packaging Design
Aurin Aloe Soothing Ritual Set
Open gift-box aloe ritual suite with calm botanical packshot storytelling.
Product Packaging Design
Maison Véloce Infusion Trio
Apothecary-chic canister suite with white-sleeve calm and botanical-base reveal.
Product Packaging Design
Nomad Trail Mix Pouch
Snack pouch identity with bold flavour coding.
Product Packaging Design
Rovara Premium Saffron Carton
Luxury saffron carton with arch-window thread reveal and lifestyle shelf theatre.
Product Packaging Design
Rhizora Curcumin Joint Capsules
Botanical turmeric capsule system with carton-and-amber bottle clarity.
Product Packaging Design
Petalcha Sakura × Matcha Mud Duo
Split-colour dual clay-mask sachets with clinical-botanical lifestyle theatre.
Product Packaging Design
Aureline Daily Seed Hair Oil
Premium herbal daily hair-oil suite — amber bottle, sage carton, seed story.
Industry pick
Food & Beverage
Product Packaging Design
Camellis Botanical Tea System
Retail pouch and teapot gift box united as one botanical tea ritual.
Product Packaging Design
Mirava Premium Garam Masala
Heritage spice carton with lifestyle floating-ingredient storytelling.
Product Packaging Design
Cupelle Teacup Canister Suite
Teacup-form structural tea canisters — round and cubic mug bodies with dual metallic handles.
Product Packaging Design
Selmira Organic Superfood Mix
Minimal white zip pouch with gold serif ritual cues for premium organic superfoods.
Product Packaging Design
Cerrova Mountain-Wrap Agave Spirit
Fictional highland agave spirit family with textured mountain-horizon wraps — design packaging study.
Product Packaging Design
Noirvelle Crema Forge Whole Bean
Matte-black whole-bean pouch with gold crema theatre, brew callouts, and floating espresso props.
Product Packaging Design
Heliovita Cold-Pressed Sunflower Oil
Clear glass bottle with cork seal, recycled kraft label, floating petals and seeds, and Golden Press. Pure Light. callouts.
Product Packaging Design
Millora Harvest Ring Soft Buns
Clear-window soft-bun pouches with purple wheat-hour branding and golden-field lifestyle theatre.
Product Packaging Design
Berrielle Fruit Preserve Quartet
Four flavor-coded glass preserve jars on marble with floating fruit, spoons, and soft-sweet callouts.
Product Packaging Design
Oatelle Oats & Almonds Porridge
Soft lavender stand-up pouch for ready-to-cook oats & almonds porridge with floating breakfast props and margin callouts.
Product Packaging Design
Brinelle Pure Crystal Iodised Salt
White-and-orange iodised salt pouch with crystal emblem hero, kitchen utensil strip, and enriched lifestyle props.
Product Packaging Design
Grainelle Premium Long Grain Rice Pouch
Pale-blue silver zip pouch with clear rice window, stalk illustration, and floating kitchen props.