Product Packaging Design
Leguvora Cocoa Grove Plant Protein
Earthy beige screw-lid plant-protein tub with floating cocoa/pea/rice theatre and Earth Protein. Real Cocoa. callouts.
Client Leguvora
Description
Leguvora is a fictional plant-nutrition house for Cocoa Grove Planted Protein — a redesigned matte cream screw-lid tub with espresso brown lid, original twin pea-pod ring mark, LEGUVORA lockup, PLANTED PROTEIN hierarchy, Cocoa Grove flavor bar, Pea & Brown Rice Blend cue, and a 20g Protein seal — never Isopure, Nature's Best, or cloned tree-logo left-rail claim walls. We staged the tub as hero, then floated cocoa powder swirls, cacao nibs, open cocoa pod, green pea pods, brown rice bowl, mint sprigs, and a wooden powder scoop outside the pack with exterior badges for 20g Plant Protein, Zero Sugar, Vegan · Dairy Free, and Pea + Rice Dual Source so the collection tile reads as warm earthy fitness-retail theatre, clearly distinct from Fuelora protein-bar trios, Pulsora energy-bar quintets, Zyvora plant-choc protein cereal cartons, Doughvelle plant-protein cookie duos, and supplement-carton neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep earthy beige/brown chocolate fitness-tub energy, 20g plant protein / zero sugar / vegan / dairy-free / pea + rice storytelling, and screw-lid tub retail presence as the concept — but invent Leguvora as the brand spine with Cocoa Grove / Planted Protein hierarchy and a twin pea-pod ring mark (never Isopure or Nature's Best). Outside the dieline, floating cocoa/pea/rice props plus exterior headline Earth Protein. Real Cocoa. lift a single tub into a Colgate-style enriched 1080 lifestyle poster without third-party protein trademarks or studio watermarks.
Problem statement
Plant-protein tub boards often lock real brand names (Isopure / Nature's Best), clone beige tub + left claim-rail + tree-badge art as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional plant-protein tub brand, redesigned screw-lid hierarchy with readable pea/rice cocoa storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from protein-bar wrappers, plant-protein cereal cartons, and pharmaceutical supplement cartons shipping in parallel.
Solution
We invented Leguvora, rebuilt hierarchy around twin pea-pod ring → LEGUVORA → PLANTED PROTEIN → Cocoa Grove → Pea & Brown Rice Blend → 20g Protein, and validated an exactly 1080×1080 enriched lifestyle packshot: hero tub, floating cocoa/pea/rice props, and Earth Protein. Real Cocoa. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Isopure, Nature's Best, or watermark identity; Fuelora, Pulsora, Zyvora, Doughvelle, and parallel supplement-carton slugs untouched.
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