Product Packaging Design
Clairora City+Clear Capsules
Clinical white carton + jar pyramid set with floating capsule theatre and City Clear. Daily Calm. callouts.
Client Clairora
Description
Clairora is a fictional nutraceutical house for City+Clear Capsules: a redesigned white clinical-retail carton-and-jar system with cyan square C-crest, CLAIRORA wordmark, CITY+CLEAR hierarchy (coral-red plus accent), Folivane complex line, Daily support for modern city living cue, FOR ADULTS footer, cyan dietary-supplement band, and jar count 90 CAPSULES — never Brilliant, AIR+GUARD, EPIFOLIN, or Air-Guard LLC identity. Fictional side-badge energy uses original Lab Reviewed / Plant Capsule / Quality Arc / City Tested / Clean Routine marks only — never NSF, FDA, or real certification holograms. We staged three cartons plus jar as the full-set hero, then floated two-tone capsules, eucalyptus, clear droplet sphere, soft mist, silk ribbon, and a quiet city-skyline cue outside the packs with exterior badges for Urban Living Ritual, Folivane Complex, Adult Capsule Set, and Soft Detox Feel so the collection tile reads as scientific city-wellness lifestyle theatre, clearly distinct from Hepiora liver capsules, Calivex calcium tablets, Rosalyra softcaps, Rhizora curcumin capsules, Audivra ear drops, Zephyra nasal sprays, Helixova lab kits, Lullivra infant formula, and Magnivra stress capsules shipping nearby.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep clinical white + navy/cyan medical-retail energy, three-carton-plus-jar pyramid set, capsule-count clarity, soft certification-badge-row presence, and modern city-living detox storytelling as the concept — but invent Clairora as the brand spine with City+Clear / Folivane hierarchy and a redesigned cyan C-crest (never Brilliant B crests, AIR+GUARD lockups, EPIFOLIN ingredient marks, or Air-Guard LLC manufacturer chrome). Outside the dielines, floating capsule/mist/eucalyptus props plus exterior headline City Clear. Daily Calm. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party supplement trademarks, fake regulatory seals, or studio watermarks.
Problem statement
Adult environmental-detox supplement boards often lock real brand names (Brilliant / AIR+GUARD / EPIFOLIN / Air-Guard LLC), clone white carton-and-jar pyramids with NSF/FDA badge rows and manufacturer addresses as-is, and barren pack-on-grey crops into portfolio decks. The brief needed an original fictional urban-living capsule brand, redesigned carton-plus-jar hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating clean-air props and external typography — distinct from liver capsules, calcium tablets, ear drops, infant formula, and lab-kit packaging slugs shipping in parallel.
Solution
We invented Clairora, rebuilt hierarchy around cyan C-crest → CLAIRORA → CITY+CLEAR → Folivane → Daily support for modern city living → FOR ADULTS → 90 Capsules, and validated an exactly 1080×1080 enriched lifestyle packshot: three cartons + jar as hero, floating capsule/mist/eucalyptus props, and City Clear. Daily Calm. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Brilliant, AIR+GUARD, EPIFOLIN, Air-Guard LLC, NSF/FDA, or watermark identity; Audivra, Helixova, Lullivra, Hepiora, Calivex, Magnivra, and parallel neighbour slugs untouched.
More proof
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