Product Packaging Design
Relvora Peppermint Acid Calm Chews
Crimson-cyan peppermint antacid carton with floating mint theatre and Calm Fast. Clear Again. callouts.
Client Relvora
Description
Relvora is a fictional OTC digestive-relief house for Peppermint Acid Calm Chewables: a redesigned crimson-to-cyan pharmacy carton with mint PEPPERMINT banner, hexagonal leaf-droplet mark, original cool-glow stomach silhouette with rounded chew tablets inside (never cube clones), Acid Calm hierarchy, Fast Heartburn Relief / Soothes Indigestion claims, and 72 Chewable Tablets count — never Rennie, Bayer, or Bayer-cross identity. We staged the carton as hero, then floated peppermint sprigs, loose chewable tablets, water droplets, eucalyptus, and a soft glass of water outside the pack with exterior badges for Peppermint Chews, Heartburn Ease, Pharmacy Ready, and 72 Tablet Pack so the collection tile reads as red/blue digestive OTC lifestyle theatre, clearly distinct from Menthora menthol blister cards, Ocuvra eye drops, Audivra ear drops, Cephora migraine cartons, Ostivra joint gels, Magnivra FloraCalm capsules, Clairora City+Clear capsules, and neighbouring pharmacy packs shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep peppermint antacid chewable carton energy, red/blue pharmacy-retail split, stomach-anatomy relief graphic, and fast heartburn & indigestion storytelling as the concept — but invent Relvora as the brand spine with Acid Calm Chewables hierarchy, hexagonal leaf-droplet mark, rounded tablet motifs, and cool-glow stomach art (never Rennie italic lockups, Bayer crosses, or identical cube-in-stomach clones). Outside the dieline, floating mint/tablet/water props plus exterior headline Calm Fast. Clear Again. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party antacid trademarks or studio watermarks.
Problem statement
Antacid chewable boards often lock real brand names (Rennie / Bayer), clone red/blue stomach-graphic pharmacy cartons as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional peppermint antacid brand, redesigned carton hierarchy with Acid Calm storytelling, and a square 1080 enriched lifestyle poster with floating mint props and external typography — distinct from menthol inhaler blister cards, eye/ear drop sets, migraine cartons, topical joint gels, and magnesium/probiotic wellness cartons shipping in parallel.
Solution
We invented Relvora, rebuilt hierarchy around leaf-droplet hex → RELVORA → PEPPERMINT → Acid Calm Chewables → cool-glow stomach graphic → Fast Heartburn Relief / Soothes Indigestion → 72 Chewable Tablets, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating mint/tablet/water props, and Calm Fast. Clear Again. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Rennie, Bayer, or watermark identity; Menthora, Ocuvra, Audivra, Cephora, Ostivra, Magnivra, and Clairora neighbour slugs untouched.
More proof
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