Product Packaging Design
Sterivra ClearPath Ryle's Tube
White teal nasogastric Ryle's tube bulk carton with floating connector props and Clear Path. Soft Feed. callouts.
Client Sterivra
Description
Sterivra is a fictional clinical disposable-device house for ClearPath Ryle's Tube: a redesigned white-and-deep-teal 50-unit bulk carton with geometric STERIVRA brand banner, Clinical Disposable Devices subline, bold CLEARPATH hierarchy, original serif capsule badge for RYLE'S TUBE, WITH FUNNEL & LUER CONNECTOR callout, redesigned dashed tube schematic, teal drop 50 UNITS badge, and fictional REF SV-2140 chip — never Romsons, ROMOLENE, or REF GS-4032 identity. Side grid uses original symbolic single-use / sterile-feel / package-intact / recycle marks only (never fake authentic CE or ISO certification logos). We staged the carton as hero, then floated a coiled marked feeding tube, white funnel tip, clear luer connector, sterile gauze, oral syringe, lavender exam gloves, and soft measuring tape outside the pack with exterior badges for Funnel + Luer Ready, Hospital Supply Bulk, Single-Use Clear, and 50-Unit Carton so the collection tile reads as soft-focus hospital-supply packaging theatre, clearly distinct from Nitrevra exam gloves, Helixova lab kits, Oravelle oral-collect sets, Flexivra tablet cartons, Otivra ear spray, Audivra ear drops, Purivra sanitizer, Algivra unidose sachets, and neighbouring OTC/hygiene packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep disposable medical-device carton energy, white + teal clinical hierarchy, brand banner + product name + Ryle's Tube capsule badge, funnel & luer connector callout, dashed tube schematic, unit-count drop badge, and sterile / single-use cue language as the concept — but invent Sterivra / ClearPath as the brand spine with geometric banner typography and original schematic (never Romsons script locks, ROMOLENE product faces, or exact GS-4032 REF chrome). Outside the dieline, floating sterile device/connector props plus exterior headline Clear Path. Soft Feed. lift the carton into a Colgate-style enriched 1080 lifestyle poster without third-party medical-device trademarks or studio watermarks.
Problem statement
Nasogastric Ryle's tube boards often lock real brand names (Romsons / ROMOLENE), clone white-teal funnel-and-luer carton art and REF GS-4032 codes as-is, and barren pack-on-white crops into portfolio decks — or fake authentic CE/ISO marks. The brief needed an original fictional hospital-supply tube brand, redesigned bulk carton hierarchy with original symbolic sterile cues, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from exam gloves, lab kits, oral-collect sets, tablet duos, ear sprays, hand sanitizers, and other medical/OTC neighbours shipping in parallel.
Solution
We invented Sterivra ClearPath, rebuilt hierarchy around geometric teal banner → STERIVRA → CLEARPATH → RYLE'S TUBE capsule → WITH FUNNEL & LUER CONNECTOR → dashed schematic → 50 UNITS drop → REF SV-2140, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating tube/funnel/luer/gauze/syringe props, and Clear Path. Soft Feed. margin callouts outside the dieline. Packaging and minimal-medical-aesthetic tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Romsons, ROMOLENE, GS-4032, or watermark identity; Nitrevra, Helixova, Oravelle, Flexivra, Otivra, Audivra, Purivra, and Algivra neighbour slugs untouched.
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