Product Packaging Design
Ostivra Joint Ease Gel Duo
Coral-navy pharmacy carton + squeeze tube with floating warmth props and Move Soft. Ease Deep. callouts.
Client Ostivra
Description
Ostivra is a fictional OTC topical joint-comfort house for Joint Ease Gel: a redesigned white retail carton with coral-orange wave framing, navy OSTIVRA wordmark, leaf-arc mark, original knee-map icon, warm mobility silhouette in radiant arcs, WarmEase Complex line, and matching 100 g white squeeze tube with navy easy-grip cap — never Voltarol, gsk, GlaxoSmithKline, or Diclofenac identity. We staged carton-plus-tube together with floating amber gel dollop, eucalyptus, chamomile, linen towel, and wooden massage roller outside the packs plus margin badges for Joint Comfort Gel, Warm Ease Ritual, Pharmacy Channel Ready, and Carton + Tube Duo so the collection tile reads as pharmacy-retail mobility theatre, clearly distinct from Cephora migraine cartons, Rhizora curcumin joint capsules, Diurnyx day-night gels, and Rosalyra collagen softcaps shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep orange/white/navy pharmacy-retail energy, carton + squeeze-tube set, joint anatomy cue, and osteoarthritis comfort storytelling as the concept — but invent Ostivra as the brand spine with Joint Ease Gel / WarmEase Complex hierarchy and redesigned knee-map + radiant mobility art (never Voltarol lockups, GSK marks, or sun-V clones). Outside the dielines, floating gel/eucalyptus/massage props plus exterior headline Move Soft. Ease Deep. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party pharma trademarks or studio watermarks.
Problem statement
Topical joint-gel boards often lock real brand names (Voltarol / gsk), clone orange-white pharmacy carton-and-tube art with sun-figure graphics as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional topical joint-relief brand, redesigned carton-plus-tube hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from migraine headache cartons, allergy nasal sprays, turmeric joint capsules, and day-night skincare gels shipping in parallel.
Solution
We invented Ostivra, rebuilt hierarchy around leaf-arc → OSTIVRA → Joint Ease Gel → WarmEase Complex → knee-map + mobility arcs → 100 g, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + tube as hero, floating gel/eucalyptus/massage props, and Move Soft. Ease Deep. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Voltarol, gsk, Diclofenac, or watermark identity; Cephora, Rhizora, Diurnyx, and Rosalyra neighbour slugs untouched.
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