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Bright Welcome Shelf-blocking

Shelf-blocking / planogram mock for category lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Shelf-blocking with real shelf pull.

Client Bright Welcome

Description

Bright Welcome is a fictional brand concept for shelf-blocking / planogram mock for category. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Shelf-blocking with real shelf pull.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of shelf-blocking / planogram mock for category under invented brand Bright Welcome; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for shelf-blocking / planogram mock for category; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Bright Welcome, built original hierarchy for shelf-blocking / planogram mock for category, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Shelf-blocking with real shelf pull.' margin callouts.

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