Product Packaging Design
Magnivra FloraCalm Capsules
Purple-blue wellness carton with Mg / B6 / Live Flora N-42 hex badges, floating magnesium theatre, and Settle Stress. Lift Fatigue. callouts.
Client Magnivra
Description
Magnivra is a fictional clinical-wellness house for FloraCalm Capsules: a redesigned white pharmacy carton with soft purple/blue energy ribbons, MAGNIVRA wordmark, FloraCalm hierarchy, rounded STRESS / FATIGUE cues, original overlapping hexagonal glass badges for Mg 350 / B6 / Live Flora N-42 (fictional Seriva Calm Culture — never HOWARU CALM or Lpc-37), Clinically Informed · 15 Billion CFU · 30 Plant Capsules footer, and Vegan Friendly cue — never BIORELA, MagneBiotic, or cloned MagneBiotic lockups. We staged the carton as hero, then floated amethyst crystal shards, purple capsules, lavender, banana, spinach, yogurt swirl, and silk ribbon outside the pack with exterior badges for Calm Nerves, Gut Flora Support, Daily Focus Ritual, and Mg · B6 · Live Flora so the collection tile reads as purple clinical wellness theatre, clearly distinct from Calivex calcium D3 K2 tablets, Hepiora liver capsules, Calcivra bone tablets, Cephora migraine cartons, Rosalyra collagen softcaps, Patchora wellness patches, Audivra ear drops, and Ocuvra eye drops shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep purple/blue clinical wellness carton energy, magnesium + B6 + probiotic stress/fatigue storytelling, hex ingredient-badge drama, and calm-nerves / reduce-fatigue / gut-flora support as the concept — but invent Magnivra as the brand spine with FloraCalm hierarchy and Live Flora N-42 / Seriva Calm Culture naming (never BIORELA, MagneBiotic, HOWARU CALM, or Lpc-37). Outside the dieline, floating crystal/capsule/lavender props plus exterior headline Settle Stress. Lift Fatigue. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party supplement trademarks or studio watermarks.
Problem statement
Magnesium–probiotic boards often lock real brand names (BIORELA / MagneBiotic), clone purple/blue hex-badge cartons with HOWARU CALM / Lpc-37 trademarking as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional magnesium + B6 + live-flora stress/fatigue brand, redesigned carton hierarchy with original hex storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from calcium D3 K2 bone tablets, liver-support capsules, migraine cartons, collagen softcaps, and neighbouring OTC packs shipping in parallel.
Solution
We invented Magnivra FloraCalm, rebuilt hierarchy around MAGNIVRA → FloraCalm → Magnesium + B6 + Live Flora Capsules → STRESS / FATIGUE ribbons → Mg 350 / B6 / Live Flora N-42 hex cluster → 30 Plant Capsules, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating crystal/capsule/botanical props, and Settle Stress. Lift Fatigue. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no BIORELA, MagneBiotic, HOWARU, Lpc-37, or watermark identity; Calivex, Hepiora, Calcivra, Cephora, Rosalyra, Patchora, Audivra, and Ocuvra neighbour slugs untouched.
More proof
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