Product Packaging Design

Mocha Nest Soft Chocolate Shake

Soft Chocolate Coffee Shake can with Soft Chocolate Sip callouts.

Client Mocha Nest

Description

Mocha Nest is a fictional soft ready-to-drink house for Soft Chocolate Coffee Shake: a redesigned dark-brown slim can with cream swirl, gold rim cue, and MOCHA NEST wordmark — never Naturbist trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged the can as hero on soft coffee beans, then floated cocoa cues and beans outside the pack with exterior badges for Soft Chocolate Sip, Nest Soft Can, Bean Soft Ritual, and Cream Soft Swirl so the collection tile reads as soft RTD lifestyle theatre. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep chocolate coffee shake can energy as the concept — invent Mocha Nest with Soft Chocolate hierarchy (never Naturbist). Outside the dieline, floating bean props plus Soft Chocolate Sip. Cream Soft Swirl. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Chocolate shake boards often lock Naturbist names into portfolio decks. The brief needed an original fictional RTD brand, redesigned soft can hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Mocha Nest Soft Chocolate Shake, rebuilt hierarchy around MOCHA NEST → Soft Chocolate Coffee Shake → Soft Chocolate Sip, and validated an exactly 1080×1080 enriched lifestyle packshot with Nest Soft Can. Bean Soft Ritual. margin callouts; neighbouring beverage packs left untouched.

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