Product Packaging Design

Arch Kind Fruit Wine Trio

Cathedral-arched fruit wine cartons with six-pane window flavour art.

Client Arch Kind

Description

Arch Kind is a fictional fruit-wine house for a redesigned three-SKU arched white carton suite with six-pane windows revealing silk flavor art, Soft Fruit Wine hierarchy, and LATIN-only face — never Star Lotus trademarks or Qingyou Studio watermark chrome. We staged the trio on periwinkle hush, then floated glass and fruit outside with margin badges for Arched Window Soft, Soft Fruit Wine Trio, Silk Flavor Art, and Cathedral Soft Top. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep cathedral-arch carton + multipane window into fluid fruit art as the concept — invent Arch Kind with Soft Fruit Wine hierarchy. Outside the dielines, floating fruit props plus Arched Window Soft callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Fruit-wine boards often lock Star Lotus identities and design-studio watermark sidebars into portfolio art. The brief needed an original fictional arched-window brand, redesigned flavor hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Arch Kind, rebuilt hierarchy around ARCH KIND → Soft Fruit Wine → Soft Melon Drift / Soft Passion Bloom / Soft Floral Spark → 15% · 300ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Silk Flavor Art callouts; neighbouring beverage slugs left untouched.

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