Product Packaging Design

Fire Kind Soft Hot Sauce

Soft Original Hot Sauce jar with Soft Original Heat callouts.

Client Fire Kind

Description

Fire Kind is a fictional soft condiment house for Soft Original Hot Sauce: a redesigned glass jar with black wrap label, paper seal crest, and FIRE KIND wordmark — never Mamas Kitchen or Noxiceylon trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged the jar as hero in soft dark atmosphere, then floated chilies and tomato slices outside the pack with exterior badges for Soft Original Heat, Jar Soft Seal, Chili Soft Ritual, and Small Soft Batch so the collection tile reads as soft hot-sauce lifestyle theatre. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep artisanal hot sauce jar energy as the concept — invent Fire Kind with Soft Original Hot Sauce hierarchy (never Mamas Kitchen / Noxiceylon). Outside the dieline, floating chili props plus Soft Original Heat. Chili Soft Ritual. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Hot sauce boards often lock Mamas Kitchen and Noxiceylon chrome into portfolio decks. The brief needed an original fictional sauce brand, redesigned soft jar hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Fire Kind Soft Hot Sauce, rebuilt hierarchy around FIRE KIND → Soft Original Hot Sauce → Soft Original Heat, and validated an exactly 1080×1080 enriched lifestyle packshot with Jar Soft Seal. Small Soft Batch. margin callouts; neighbouring condiment packs left untouched.

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