Product Packaging Design

Hill Kind Fresh Dairy Family

Mint-beige dairy bottle, carton, and tub family with wavy hill label system.

Client Hill Kind

Description

Hill Kind is a fictional dairy house for a redesigned bottle-carton-tub family with mint/beige wavy-hill labels, soft line-art pasture cues, Soft Farm Fresh hierarchy, and LATIN-only face — never Pasturely trademarks or agency watermark chrome. We staged the dairy set as hero in bright studio, then floated sun/cloud/grass line props outside with margin badges for Soft Farm Fresh, Wavy Hill Label, Dairy Soft Family, and Line-Art Pasture. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep mint-beige split hill dairy system + playful line-art pasture energy as the concept — invent Hill Kind with Soft Farm Fresh hierarchy. Outside the dielines, floating pasture props plus Soft Farm Fresh callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Dairy boards often lock Pasturely identities or agency promo watermarks into portfolio decks. The brief needed an original fictional dairy family brand, redesigned wavy-hill hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Hill Kind, rebuilt hierarchy around HILL KIND → Soft Farm Fresh → Soft Natural Milk across bottle, gable, and tub SKUs, and validated an exactly 1080×1080 enriched lifestyle packshot with Wavy Hill Label callouts; neighbouring dairy slugs left untouched.

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