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Grove Rail Screw Assortment Organizer Box

Screw assortment organizer box lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Grove Rail — Screw Ready.

Client Grove Rail

Description

Grove Rail is a fictional brand concept for screw assortment organizer box. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Grove Rail — Screw Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of screw assortment organizer box under invented brand Grove Rail; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for screw assortment organizer box; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Grove Rail, built original hierarchy for screw assortment organizer box, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Grove Rail — Screw Ready.' margin callouts.

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