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Creek Yard Utility Knife + Blade Pack

Utility knife + blade pack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Creek Yard — Utility Ready.

Client Creek Yard

Description

Creek Yard is a fictional brand concept for utility knife + blade pack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Creek Yard — Utility Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of utility knife + blade pack under invented brand Creek Yard; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for utility knife + blade pack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Creek Yard, built original hierarchy for utility knife + blade pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Creek Yard — Utility Ready.' margin callouts.

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