Product Packaging Design
Balmvora SoftBarrier Healing Ointment
Soft periwinkle SoftBarrier healing-balm tube with floating nursery theatre and Soft Barrier. Gentle Guard. callouts.
Client Balmvora
Description
Balmvora is a fictional baby skin-protectant house for SoftBarrier Healing Balm (3 oz / 85 g): a redesigned soft-periwinkle squeeze tube with mint-cream flip-top, Baby Skin Protectant hierarchy, bold Healing Balm lettering, Hypoallergenic Soft Barrier subline, original crescent-leaf soft-shield mark (never an upward arrow store-brand lockup), BALMVORA wordmark, heart-shield diaper-rash comfort line, and clean NET WT footing — never up & up, Aquaphor, or compare-to active-ingredient claim language. We staged the tube as hero, then floated cotton bolls, folded muslin, a wooden rattle, chamomile/daisies, a powder puff cue, ointment droplets, soft spheres, and felt stars outside the pack with exterior badges for Hypoallergenic, Diaper Rash Care, Soft Skin Shield, Nursery Trust, and 3 oz Tube so the collection tile reads as gentle pharmacy-nursery barrier theatre, clearly distinct from Tinora baby detergent, Hushivra Soft Tummy gripe water, Lullivra infant-formula cans, Merrilup pull-ups, Pipora Soft bath duos, and neighbouring OTC/baby packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep baby healing-ointment / skin-protectant tube energy, soft pharmacy baby-blue body, simple hypoallergenic claim, diaper-rash barrier storytelling, and upright squeeze-tube format as the concept — but invent Balmvora as the brand spine with SoftBarrier Healing Balm hierarchy and a crescent-leaf soft-shield mark (never up & up arrow chrome, Aquaphor compare lines, or cloned Target store-brand faces). Outside the tube, floating cotton/muslin/nursery props plus exterior headline Soft Barrier. Gentle Guard. lift a single tube into a Colgate-style enriched 1080 lifestyle poster without third-party trademarks or studio watermarks.
Problem statement
Baby healing-ointment boards often lock real brand names (up & up / Aquaphor), lean on compare-to trademark language, clone soft-blue pharmacy tube artwork as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional SoftBarrier baby skin-protectant brand, redesigned tube hierarchy with gentle barrier storytelling (portfolio fiction only — no real medical endorsement or compare-to claims), and a square 1080 enriched lifestyle poster with floating nursery props and external typography — distinct from Tinora baby detergent, Soft Tummy gripe water, infant-formula cans, pull-ups, and bath-care neighbours shipping in parallel.
Solution
We invented Balmvora SoftBarrier, rebuilt hierarchy around Baby Skin Protectant → Healing Balm → Hypoallergenic Soft Barrier → crescent-leaf soft-shield → BALMVORA → diaper-rash comfort line → 3 oz / 85 g, and validated an exactly 1080×1080 enriched lifestyle packshot: tube as hero, floating cotton/muslin/rattle/flower props, and Soft Barrier. Gentle Guard. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no up & up, Aquaphor, compare-to identity, or watermark text; Tinora, Hushivra, Lullivra, Merrilup, Pipora Soft, and parallel neighbour slugs untouched.
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