Thermivra WideGrip Hot & Cold Pack

Navy-crimson hang-tab gel-pack carton duo with floating sports-recovery props and Cool Grip. Warm Ease. callouts.

Client Thermivra

Description

Thermivra is a fictional sports-recovery packaging house for WideGrip Hot · Cold Gel Pack: a redesigned navy-and-crimson hang-tab retail carton pair with geometric T-arc / shield monogram, bold THERMIVRA wordmark, WideGrip dual-temp hierarchy, original athlete torso relief map with soft heat-cool glow markers (reinvented pose/art — never a cloned reference photograph), Up to 12-Hour Comfort Feel clock badge, readable Cold Therapy / Hot Therapy back architecture, and Extra-Wide Wrap · Medical-Grade Gel · Reusable Dual Temp · Sports Recovery Ready icon energy — never RELEEF PAKS, Releef, or cloned navy-swoosh pack faces. We staged front + back cartons as the dual-view hero, then floated crushed ice, amber gel pouch, kinesiology tape, dumbbell, grey recovery towel, loose wide velcro strap, and mint outside the packs with exterior badges for Extra-Wide Wrap, Medical-Grade Gel, Reusable Dual Temp, and Sports Recovery Ready so the collection tile reads as clinical sports-med recovery theatre, clearly distinct from Ostivra warm joint gels, Nexivra DeepPath chronic cream, Velocvra FastWave oral analgesics, Glacivra fever gel patches, Cephora migraine tablets, Stillvra quiet-ease analgesics, Flexivra SoftFlex muscle tablets, and neighbouring OTC packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep reusable hot/cold gel-pack hang-tab carton energy, navy + crimson sports-med aesthetic, euro-hole retail presence, long-duration comfort claim, extra-wide wrap / medical-grade gel / sports-injury storytelling, and front-plus-back pack set as the concept — but invent Thermivra as the brand spine with WideGrip hierarchy, geometric T-arc mark, diagonal crimson accent system, and reinvented athlete relief-map art (never RELEEF PAKS / Releef locks, lorem back panels, or 1:1 pack clones). Outside the dielines, floating ice/strap/tape/towel props plus exterior headline Cool Grip. Warm Ease. lift the dual cartons into a Colgate-style enriched 1080 lifestyle poster without third-party gel-pack trademarks or studio watermarks.

Problem statement

Reusable hot/cold gel-pack boards often lock real brand names (RELEEF PAKS / Releef), clone navy-red hang-tab carton art with body-pain photography and benefit footers as-is including lorem backs and designer seals, and barren pack-on-white crops into portfolio decks — or collide with topical chronic creams (Nexivra), warm joint gels (Ostivra), fever cooling patches (Glacivra), and OTC tablet pain neighbours (Velocvra / Cephora / Stillvra) already shipping. The brief needed an original fictional reusable dual-temp gel-pack device brand, redesigned hang-tab carton hierarchy treating front + back as hero, and a square 1080 enriched lifestyle poster with floating sports-recovery props and external typography — clearly not a cream, joint gel, or tablet system.

Solution

We invented Thermivra WideGrip, rebuilt hierarchy around T-arc shield → THERMIVRA → WideGrip Hot · Cold Gel Pack → 12-Hour Comfort Feel → Cold / Hot Therapy back → Extra-Wide Wrap icon strip, and validated an exactly 1080×1080 enriched lifestyle packshot: front + back hang-tab cartons as hero, floating ice/strap/tape/dumbbell/towel props, and Cool Grip. Warm Ease. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no RELEEF, Releef, lorem ipsum, watermark, or seal identity; Ostivra, Nexivra, Velocvra, Glacivra, Cephora, Stillvra, Flexivra, and parallel neighbour slugs left untouched.

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