Loomi Soft Bath Room Therm

Mint Soft Bath & Room flower thermometer with Soft Petal. Dual Cue. callouts.

Client Loomi

Description

Loomi is a fictional baby soft-bath house for Soft Bath & Room Thermometer: a redesigned white carton plus pale mint five-petal digital thermometer with original soft petal crest, LOOMI wordmark, Soft Bath & Room Thermometer hierarchy, Soft Dual Cue · Soft Nursery Nest footing — never Philips, Avent trademarks, Tipkind forehead-scanner clones, ORDER NOW ribbons, phones, emails, or QR codes. We staged carton + flower device as the set hero on mint bath light, then floated bubbles, rubber duck, wooden boat, washcloth, eucalyptus, and dew outside the packs with exterior badges for Soft Bath Cue, Soft Room Cue, and Soft Nursery Nest so the collection tile reads as soft dual-cue lifestyle theatre, clearly distinct from Tipkind Soft Scan forehead infrared, Fogkind Soft Neb, and neighbouring baby packs. Soft packaging storytelling only.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep flower bath-and-room thermometer energy and mint soft-device storytelling as the concept — but invent Loomi as the brand spine with Soft Dual Cue hierarchy and an original petal crest (never Philips Avent lockups). Outside the dielines, floating bath props plus Soft Petal. Dual Cue. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Bath thermometer boards often lock third-party trademarks (Philips Avent) into portfolio art or clone bare white studio packs. The brief needed an original fictional soft bath/room thermometer brand distinct from Tipkind Soft Scan forehead IR devices, redesigned carton-plus-flower hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Loomi Soft Bath Room Therm, rebuilt hierarchy around petal crest → LOOMI → Soft Bath & Room Thermometer → Soft Dual Cue, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Petal. Dual Cue. margin callouts; tipkind-soft-scan-thermometer and parallel neighbour slugs left untouched.

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