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Cloud Path Farm Boots Retail Carton

Farm boots retail carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cloud Path — Farm Ready.

Client Cloud Path

Description

Cloud Path is a fictional brand concept for farm boots retail carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cloud Path — Farm Ready.'. No real trademarks or watermarks.

Packaging FMCG Other

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of farm boots retail carton under invented brand Cloud Path; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for farm boots retail carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Cloud Path, built original hierarchy for farm boots retail carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cloud Path — Farm Ready.' margin callouts.

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