Product Packaging Design
Jelvira Sugar-Free Gummy Quartet
Colour-coded sugar-free soft fruit chew pouches with floating 3D gummies and Zero Sugar. Full Fruit Joy. callouts.
Client Jelvira
Description
Jelvira is a fictional health-forward candy house built as a redesigned four-SKU sugar-free soft fruit chew pouch line: Raspberry Hearts on lilac, Citrus Rings on magenta, Fruit Bears on cyan, and Melon Wedges on lime. Each matte stand-up pouch carries a bubbly JELVIRA lockup, SOFT FRUIT CHEWS subline, flavour name, and gluten-free / no-artificial / plant-based icon row — then stages floating hearts, rings, bears, watermelon wedges, and fresh fruit props outside the packs with margin badges for No Added Sugar, Gluten Free, Four Flavor Family, and Clean Color Chew so the collection tile reads as bright sugar-free candy theatre, clearly distinct from GUMMIS / Natif trademarks and neighbouring character-window gummy pouch concepts.
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Design storytelling
From brief to designed solution
Ideation concept
Keep solid colour-coded multipack energy, bubbly brand personality, 3D floating gummy forms, and health-forward icon language as the concept — but invent Jelvira as the brand spine with original SOFT FRUIT CHEWS hierarchy and flavour names (Raspberry Hearts / Citrus Rings / Fruit Bears / Melon Wedges). Outside the dielines, floating gummies and fruit props plus exterior lines — JELVIRA · CHEW LIGHT. and ZERO SUGAR. FULL FRUIT JOY. — lift the quartet into a Colgate-style enriched 1080 poster without Natif, GUMMIS, regulatory-mark clones, or studio watermarks.
Problem statement
Sugar-free gummy multipack boards often lock third-party candy trademarks, cloned bubbly wordmarks, and real health-ministry warning octagons into portfolio decks, or collapse into bare bag-on-pink crops that hide line energy. The brief needed an original fictional sugar-free soft-chew brand, redesigned four-flavour solid-colour pouch system with floating gummy renders, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Chomvelle character-window gummy neighbours, Chewora soft-cookie gift boxes, and Verdora stress-gummy packs shipping in parallel.
Solution
We invented Jelvira, rebuilt hierarchy around JELVIRA → SOFT FRUIT CHEWS → flavour name → claim icon row, and validated an exactly 1080×1080 enriched lifestyle packshot: full four-pouch set as hero, floating gummy and fruit props, and margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Natif, GUMMIS, or watermark text.
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