Tartovia Premium Tart Drawer Trio

SKU PXRT-2605

Three color-coded sliding drawer tart sleeves with open trays, floating fruit-cream props, and Slide Open. Taste Duo. callouts. Plus enriched open-frame gallery stills.

Client Tartovia

Description

Tartovia is a fictional premium tart atelier built as a redesigned three-SKU matchbox drawer-sleeve family: Cerise Cream on soft pink stripes, Berry Bloom on lavender stripes, and Tropic Shine on sunny yellow stripes. Each sleeve carries a clean TARTOVIA lockup, bold flavor name, illustrated tart face that matches the real pastry in the sliding tray, circular 2 pcs badge, and 2×90 g / 2×120 g weight cues — then stages floating cherries, blueberries, kiwi, pineapple, cream swirls, chocolate curls, and mint outside the set with margin badges for 3 Flavor Family, Drawer Sleeve Ritual, 2-pc Duo Packs, and Premium Tart Atelier so the collection tile reads as pastel confectionery drawer theatre, clearly distinct from TORTS.UA identity, Dotmira cupcake carriers, Veluette dessert-candle gift sets, Sablora cookie jars, and dryfruit jar gift neighbours shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep striped matchbox drawer energy, partially open trays revealing tarts, multi-SKU pink/lavender/yellow coding, 2 pcs badge language, and illustrated-plus-real product pairing as the concept — but invent Tartovia as the brand spine with original flavor names Cerise Cream / Berry Bloom / Tropic Shine (not a TORTS.UA clone). Outside the dielines, floating fruit and cream props plus exterior headline Slide Open. Taste Duo. lift the full trio into a Colgate-style enriched 1080 lifestyle poster without third-party tart trademarks or studio watermarks.

Problem statement

Premium tart drawer boards often lock real bakery trademarks (TORTS.UA), cloned sleeve illustrations, and barren tiled-floor crops into portfolio art. The brief needed an original fictional tart brand, redesigned three-flavor sliding drawer system treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from cupcake carriers, birthday tart candles, shortbread jars, and gourmet dryfruit jar sets shipping in parallel.

Solution

We invented Tartovia, rebuilt hierarchy around TARTOVIA → Cerise Cream / Berry Bloom / Tropic Shine → 2 pcs drawer sleeve → illustrated tart + open-tray product, and validated an exactly 1080×1080 enriched lifestyle packshot: full three-drawer set as hero, floating fruit/cream props, and Slide Open. Taste Duo. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no TORTS.UA or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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