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Product Packaging Design

Paneer Flake Basmati rice

Basmati rice / dal gusset pouch lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: basmati rice.

Client Paneer Flake

Description

Paneer Flake is a fictional brand concept for basmati rice / dal gusset pouch. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: basmati rice.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of basmati rice / dal gusset pouch under invented brand Paneer Flake; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for basmati rice / dal gusset pouch; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Paneer Flake, built original hierarchy for basmati rice / dal gusset pouch, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: basmati rice.' margin callouts.

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