Mycivra SoftStep Antifungal Cream

White-blue SoftStep antifungal carton + tube set with floating botanic props and Soft Steps. Clear Sole. callouts.

Client Mycivra

Description

Mycivra is a fictional OTC foot-care house for SoftStep Antifungal Cream: a redesigned white clinical carton with cobalt end panel, sweeping blue wave, mint Botanic badge, Advanced Comfort Formula hierarchy, sole-leaf mark, CLEAR · REPAIR · HYDRATE · SHIELD footer strip, and matching white 30g squeeze tube — never Charmpoo locks or cloned white-blue foot-carton art. We staged the full carton + tube set as hero, then floated tea-tree sprigs, aloe slices, mint, cotton balls, cream dollop, loofah, and cool droplets outside the packs with exterior badges for Athlete's Foot Care, Fast Comfort, Botanic Shield, and 30g Tube Set so the collection tile reads as calm pharmacy-white foot-care theatre, clearly distinct from Pedivra pharmacy-red Stride Clear cartons, Ostivra joint gels, Cephora migraine cartons, Menthora menthol blisters, Zephyra nasal sprays, Sunnora kids cough syrups, Audivra ear drops, and Flexivra tablet duos shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep clinical white/blue pharmacy antifungal cream energy, carton + squeeze tube set, foot line-art cue, natural-plus-fast-acting storytelling, and Cure/Repair/Hydrate/Protect benefit vibe as the concept — but invent Mycivra as the brand spine with SoftStep / Antifungal Cream hierarchy and an original sole-leaf mark (never Charmpoo wordmarks, interlocking crescent logos, or cloned pack faces). Outside the dielines, floating botanic/foot-care props plus exterior headline Soft Steps. Clear Sole. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party OTC trademarks or studio watermarks.

Problem statement

OTC antifungal cream boards often lock real brand names (Charmpoo), clone white-blue foot-carton + tube art with Natural / Advanced Fast Acting chrome as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional botanical-pharmacy foot cream brand, redesigned carton-and-tube hierarchy distinct from pharmacy-red Pedivra Stride Clear, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from joint gels, migraine cartons, menthol blister cards, nasal sprays, kids cough syrups, and other OTC neighbours shipping in parallel.

Solution

We invented Mycivra SoftStep, rebuilt hierarchy around sole-leaf mark → MYCIVRA → SoftStep Antifungal Cream → Botanic / Advanced Comfort Formula → CLEAR · REPAIR · HYDRATE · SHIELD → Net Wt 30g, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + tube set as hero, floating tea-tree/aloe/mint/cotton props, and Soft Steps. Clear Sole. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Charmpoo or watermark identity; Pedivra Stride Clear and parallel OTC neighbour slugs left untouched.

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