Safivra SoftWave Hand Sanitizer

White opaque SoftWave 500ml blue-pump sanitizer with floating hygiene theatre and Soft Clean. Family Ready. callouts.

Client Safivra

Description

Safivra is a fictional everyday-family hygiene house for SoftWave, a redesigned opaque white 500ml pump hand sanitizer with a cobalt-blue dispenser. We rebuilt face hierarchy around an original circular droplet-wave-over-palm mark, SAFIVRA wordmark, SoftWave Daily subline, bold HAND SANITIZER title, mint FAMILY SOFT CLEAN strip, Kills 99.99% of everyday germs / Contains 75% Alcohol claims, a rounded-hex GERM CARE FORMULA seal with stylized germ slash (never a cloned orbital shield-hand logo or circular virus seal), and a soft teal wavy 500 ml footing — never HandHygiene / Fresh+Clean identity. We staged the white opaque pump as hero, then floated mint sprigs, eucalyptus, aloe tip, clear gel droplets, soft blue spheres, and a folded cotton towel outside the bottle with exterior badges for Soft Clean. Family Ready., 99.99% Germ Care, Soft Everyday Feel, 75% Alcohol, and Family Pump Size so the collection tile reads as bright family soft-clean hygiene theatre, clearly distinct from Purivra clear SoftShield rectangular pumps, Sterlora lemon clinical pumps, Gleeora colorful travel mini gels, Foliora foam-wash soft-mist sets, Oryselle orchid hand-wash duos, and neighbouring OTC/personal-care packs shipping in parallel.

Label systems Brand suite Mockup presentation Wellness Packaging Personal Care FMCG Healthcare Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep opaque white family pump-bottle energy, blue dispenser signal, shield-to-claim label rhythm, bold HAND SANITIZER title, green soft-clean strip punch, 99.99% germ claim, 75% alcohol strength, antibacterial seal, and wavy volume footer as the concept — but invent Safivra as the brand spine with SoftWave Daily hierarchy, droplet-wave palm mark, FAMILY SOFT CLEAN mint strip, and hex GERM CARE FORMULA seal (never HandHygiene wordmarks, Fresh+Clean locks, or cloned orbital shield-hand boards). Outside the bottle, floating mint/aloe/towel/hygiene props plus exterior headline Soft Clean. Family Ready. lift the single 500ml opaque pump into a Colgate-style enriched 1080 lifestyle poster without third-party hygiene trademarks or studio watermarks.

Problem statement

Family hand-sanitizer boards often lock real brand names (HandHygiene), clone white-opaque blue-pump artwork with shield-hand logos and lime SOFT AND CLEAN strips as-is, and barren bottle-on-grey crops into portfolio decks. The brief needed an original fictional family soft-clean hygiene brand, redesigned opaque 500ml SoftWave pump hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from clear SoftShield rectangular pumps already in the portfolio queue, lemon clinical pumps, colorful travel mini gels, foam wash sets, and OTC neighbours shipping in parallel.

Solution

We invented Safivra SoftWave, rebuilt hierarchy around droplet-wave palm → SAFIVRA → SoftWave Daily → HAND SANITIZER → FAMILY SOFT CLEAN → 99.99% germs → 75% alcohol → GERM CARE FORMULA hex → 500 ml wave footer, and validated an exactly 1080×1080 enriched lifestyle packshot: white opaque blue-pump bottle as hero, floating mint/aloe/towel/droplet props, and Soft Clean. Family Ready. margin callouts outside the bottle. Packaging and personal-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no HandHygiene identity or watermark text; Purivra SoftShield, Sterlora, Gleeora, Foliora, Oryselle, and parallel neighbour slugs untouched.

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