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Grain Field Carpet Tile Sample Carton

Carpet tile sample carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Grain Field — Carpet Ready.

Client Grain Field

Description

Grain Field is a fictional brand concept for carpet tile sample carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Grain Field — Carpet Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of carpet tile sample carton under invented brand Grain Field; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for carpet tile sample carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Grain Field, built original hierarchy for carpet tile sample carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Grain Field — Carpet Ready.' margin callouts.

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