Product Packaging Design
Zyvora Plant Choc Protein Cereal
Vivid purple plant-protein choc cereal carton with lime bowl splash, floating cereal theatre, and Plant Power. Chocolate Punch. callouts.
Client Zyvora
Description
Zyvora is a fictional plant-powered breakfast house for Cocoa Caramel Crunch plant protein cereal — a vivid purple matte carton with a leaf-bolt monogram, bold yellow ZYVORA lockup, Plant Protein Cereal hierarchy, and a lime bowl of chocolate cereal spheres mid milk splash. We redesigned capsule claim badges (Vegan / 14g Protein / 1g Sugar) and staged floating cereal balls, milk droplets, cacao beans, caramel ribbons, and a matching bowl outside the pack with margin badges so the collection tile reads as bold purple protein-cereal theatre, clearly distinct from MISFITS reference identity and from Chocorra chunk clusters, Vividora granola pouches, and Cacovelle brownie-bar neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep vibrant purple carton energy, bold yellow brand punch, lime bowl splash appetite, and protein/low-sugar claim orbs as the concept — but invent Zyvora as the brand spine with leaf-bolt mark and Cocoa Caramel Crunch English hierarchy (never MISFITS). Outside the dieline, floating cereal spheres, milk splash, cacao, caramel ribbons, and exterior headline Plant Power. Chocolate Punch. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party cereal trademarks or studio watermarks.
Problem statement
Plant protein cereal boards often lock real misfit/athlete brand names, cloned purple-yellow carton art, and barren pack-on-cream crops into portfolio art. The brief needed an original fictional plant-choc protein cereal brand, redesigned purple carton hierarchy with readable vegan/protein/sugar storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from chocolate chunk cereal cartons, granola pouch trios, and protein brownie bars shipping in parallel.
Solution
We invented Zyvora, rebuilt hierarchy around leaf-bolt → ZYVORA → Plant Protein Cereal → Cocoa Caramel Crunch → Vegan / 14g Protein / 1g Sugar, and validated an exactly 1080×1080 enriched lifestyle packshot: hero purple carton, floating cereal/milk/cacao/caramel props, and Plant Power. Chocolate Punch. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no MISFITS identity or watermark text.
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