Product Packaging Design

Polar Soft Soft First Milk

Soft First Milk Stage 1 tub with Soft Stage One callouts.

Client Polar Soft

Description

Polar Soft is a fictional nursery nutrition house for Soft First Milk: a redesigned white Stage 1 formula tub with soft blue flip lid, POLAR SOFT wordmark, Soft First Milk hierarchy, original soft polar-cub mark — never Aptamil, Nutricia, or Helen House watermarks. We staged the tub as hero in soft kitchen light, then floated powder scoop, milk droplet, soft cloth, and oat grain outside with exterior badges for Soft Stage One, Gentle Soft Feed, and Nursery Soft Tub. Soft formula storytelling fiction only — no watermarks, phones, emails, QR, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep Stage 1 formula tub energy — invent Polar Soft (never Aptamil). Floating props + Soft Stage One lift into a Colgate-style 1080 poster.

Problem statement

Formula tub boards often lock Aptamil/Nutricia into portfolio decks with watermarks. The brief needed an original fictional soft first-milk brand and 1080 lifestyle poster — without overwriting Peak Grow Stage 3 or Milkcove.

Solution

We invented Polar Soft Soft First Milk, rebuilt hierarchy around POLAR SOFT → Soft First Milk → Stage 1, and validated exactly 1080×1080 artwork; peak-grow-soft-formula and milkcove-first-hearth-formula left untouched.

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