Product Packaging Design

Grape Soft Soft Cool Teether

Soft Cool Teether blister pack with Soft Cool Cluster callouts.

Client Grape Soft

Description

Grape Soft is a fictional nursery soft-toy house for Soft Cool Teether: a redesigned clear blister hang card plus purple water-filled grape teether with lime soft-grip handle — never 1st Step footprints brand. GRAPE SOFT wordmark, Soft Cool Teether hierarchy, 3m+ soft badge. We staged pack + teether as hero, then floated grapes, droplets, wooden ring, and soft cloth outside with exterior badges for Soft Cool Cluster, Easy Soft Grip, and Gum Soft Ease. Soft teething claims only — no watermarks, phones, emails, QR, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep water-filled grape teether energy — invent Grape Soft (never 1st Step / Carter’s). Floating props + Soft Cool Cluster lift into a Colgate-style 1080 poster.

Problem statement

Teether boards often lock retail brand marks into portfolio decks. The brief needed an original fictional soft cool teether and 1080 lifestyle poster — without overwriting Biscuit Lane rusks.

Solution

We invented Grape Soft Soft Cool Teether, rebuilt hierarchy around GRAPE SOFT → Soft Cool Teether → 3m+, and validated exactly 1080×1080 artwork.

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